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#SocJourn @devonvsmith
American University: COM Social Journalism
photo by: http://www.flickr.com/photos/jenan_7/
•big picture social media •how to use social platforms as a journalist•how traditional news orgs are using social media•innovations in social journalism
Discussion topics
700 million users1/2 log in daily
Spend 25 minutes/day1/2 of activity is mobile
Upload 90 pieces of content/monthLike 7 pages/month
Have 130 friends each
Demographics
from Facebook presentation June 2011
1.Few friends? You won’t show up.2.Status updates without likes? You won’t show up. 3.Photos & Videos > Links > Text4.Even the Most Recent News feed has an algorithm 5.Stalking your friends won’t get you noticed 6.Having friends who stalk you will get you noticed 7.More to the algorithm than just this
Edgerank = how content gets into the newsfeed
Social Plugins
Questions Status audience targeting
Search
Other Useful Features
More Posts More Engagement
207 arts organizations, April 2011
Responder Demographics*Facebook sent 38% of traffic to the website
Facebook Advertising
30 day ad campaign, October 2010
0 User profile0 Stream0 Like Box0 Suggestions0 Like Button0 Ads
Facebook Insights
Facebook drives traffic (but not as much as Google)
http://www.journalism.org/analysis_report/navigating_news_online
October 2010 Pew Internet & American Life
@nytimes gets personal
207 arts organizations, April 2011
More Tweets More Engagement
Twitter only
Linked Facebook
Linking Facebook to Twitter decreases engagement
487 arts organizations, June 2010
Watch who the pros follow & list
Hashtags
Following multiple stories
Look for spikes
Look for outliers
Look for engagement
Look for influencers
Track click thru rates on Twitter
FundraisingSearchInfluenceCRMTrendsMobileConsumeResearchCommunicationsRich mediaAdvertisingRelationshipsGeo-locationLive streamingEvent managementDashboardInterest graph
Goals
Corporation for Public BroadcastingDigital Media Survey 2009
Que
stio
ns?
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