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This is our television component. When your message needs to break through the competitive political landscape of the nation’s capital, there is no more cost-effective way to reach a large audience of legislators, members of the administration and other top U.S. government decision-makers than The Washington Diplomat—the publication relied on by these officials for the latest in international and diplomatic coverage. We reach an elite set of demographics that includes all Foreign Embassies, the United Nations in New York, every office on Capitol Hill, House of Representatives, Senate, Congress, the White House, as well as the World Bank, IMF, Inter-American Development Bank, State Department, Fortune 500 companies and more than 600 locations within Washington, D.C., Virginia, Maryland and New York.
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MHz Worldview is a national, independent, non-
commercial TV channel presenting fresh, relevant
English-language international content.
Programming is authentic and representative of the best
international programming all in one place featuring:
• Unedited news
• Dramas and films
• Music and pop culture
• Mysteries
• Documentaries
• Cultural and special event programming
Known for its Programming for Globally-Minded
People™ , MHz Worldview serves as a liaison in
bringing programs and understanding from around
the world to American audiences.
With a belief in promoting and illuminating world
awareness, MHz Worldview proudly delivers a wide
range of world dynamics, showing all the world has
to offer, direct from the source, without political
or commer ial confines.
Right for America. Right Now.™
Complemented with orginal content
on-air and online, MHz Worldview is a
one-of-a-kind channel, available as a
digital programming choice for U.S. public
TV stations and other content distributors.
And MHz Worldview is available throughout the U.S.
in over 30 million households through affiliates via
broadcast, cable and satellite.
A B O U T M H z W O R L D V I E W
*Readership estimates compiled from 2009 CVC Circulation & Readership Study data2 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT
MHz Worldview is a channel of MHz Networks, a 501(c)(3) non-profit organization. • www.mhznetworks.org/mhzworldview
c
A O N E - O F - A - K I N D C H A N N E L
We bring the world together.
We are a one-of-a-kind channel for the globally-mind-
ed viewer. No other channel connects viewers with
international programming and perspective like we do.
No other channel immerses viewers in the world like
we do. And no other channel connects the global
community like we do.
Direct from the source. In English.
Target Audience
MHz Worldview’s rich pro-
gramming from around the
world captures a diverse
audience and is embraced
throughout the nation, in both
rural and urban America.
Our audiences define channel
relevence and include:
• Globally-minded American viewers
• Decision makers and opinion shakers
• Professionals
• Foreign-born citizens and expatriates
• Teachers and students
• Schools and educators
2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT 3
4 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT
M H z W O R L D V I E W N E W S
No other channel comes close.
MHz Worldview leads the way with the largest
aggregation of international news presented
on one national channel from the U.S.
Known for its presentation of world news,
MHz Worldview is heralded by viewers for
its keystone programming and presenting
multiple world perspectives, unfiltered.
News from over 20 countries, covering the
world, is featured in the schedule with varied
premier broadcasters three times daily:
in a morning, afternoon and evening block.
Our international partners include:
MHz Worldview is a channel of MHz Networks, a 501(c)(3) non-profit organization. • www.mhznetworks.org/mhzworldview
2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT 5
V I E W E R P R O F I L E
Income:
Income range: mid to high level
Average annual family income: $83,330
Nearly 40% of audience has an annual
household income of more than $75,000.
Highest Viewership:
8-11 p.m. primetime 59%
Information attributed to The Media Audit, March-April 2008; September-October 2008. • www.mhznetworks.org/mhzworldview
Viewer Profile:
Male 46%
Female 54%
Married 58%
One child 45%
Education:
Bachelor’s degree 75%
Advanced degrees 29%
Age Range:
18-34 34%
35-49 27%
50+ 39%
6 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT
(G19 Satellite)
DirecTV250,000 HH
Broadcast/Cable Affiliates33,765,050 HH
MHz
Exported globally beginning Q4 2010.
5.7 MHH 3.5 MHH 2.9 MHH 2.4 MHH 20K CHH 2.3 MHH 1.8 MHH 1.5 MHH 80K CHH 52K CHH 80K CHH 1.5 MHH 1.4 MHH 874K HH 600K HH 447K CHH 526K HH 469K HH 378K HH 172K HH 171K HH 160K HH 85K HH
National Channel
733K HH 400K HH 258K HH
10 channels in Washington D.C.2.3 Million Broadcast HH
Local cable/telco providers
455,000 HHLocal
G19 Satellite
30,000 +
Demands per day
250,000 HH
M H z N E T W O R K S :
A G L O B A L C O N T E N T P R O V I D E R
Vast international portfolio
MHz Networks gives your brand the power of exposure to multiple
and varied audiences throughout our distribution venues.
This includes our national channel MHz Worldview, MHz Networks
on Demand via broadband on Roku, as well as online streaming.
We personally work with you to ensure that your campaign
penetrates the more than 33 million U.S. households we reach.
If you’re looking for your brand to stand out in the influential
Washington market and beyond, look no further than the premier
international viewing destination: MHz Networks. With comprehen-
sive media services at competitive rates, our innovative and enthusi-
astic staff is waiting to help you maximize you promotion dollars.
HH= Households MHH = Market Households CHH = Cable Households K= Thousand M= Million
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8 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT
Located in over half of the top 20 U.S. television markets via broadcast and cable affiliates,
MHz Worldview also blankets the U.S. via satellite.
D I S T R I B U T I O N
*
2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT 9
225,000
* Puerto Rico coming soon
Digital broadcast channels 30.1-30.10. with distribution also on Comcast, Cox, RCN, Verizon FiOS, Dish Network and DirecTV.
10 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT
Serving the Washington D.C. area’s 4.9 million residents with 10 local digital broadcast channels,
MHz Networks features programs from around the world on-air in more than 20 different languages.
C H A N N E L G U I D E
9
Al Jazeera English isthe world’s first English
language newsand current
affairs channelto be head-uartered inthe Middle
East.
q
MHz Networks, a 501(c)(3) non-profit organization. • www.mhznetworks.org/
2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT 11
MHz Networks provides:
• Exclusive international content for non-linear television viewers
• Higher income demographics willing to pay for the programming they are interested in
• Cross promotional opportunities through traditional television broadcasting
MHz Broadband
MHz Networks On Demand is available as a premium broadband channel via the Roku digital video player.
• Programming includes documentaries, music/artistinterviews, mysteries, news and magazine, series, sport,exclusive productions and short form content, childrens,cultural/in-language, family films and more
• Content averaging 30,000 requests per day
• MHz Networks On Demand via Roku now available at Best Buy, Radio Shack and Fry’s stores nationwide
MHz Home Entertainment
• Online at www.mhznetworks.org/shop
• Sales of DVD products have been measured in 38 states
• Global inquiries for product sales
• Over 33 million household national penetration for product advertisement on national channel, MHz Worldview
• Majority of purchases originate from affiliate locales
• Traditional and burn on-demand options available
• Retail titles include those broadcast on MHz Worldview and more
• Expanding presence into retail and additional affiliate content, educational and library markets throughout the U.S. as well as Amazon.com,Barnes & Noble.com
• Opportunities for product/series sponsorship
T H E M H z N I C H E
ASIA
CHINA/TAIWAN
News
Taiwan Outlook (Taiwan and World)In English, from Taiwan
This is Bejing (China and World)In English/English subtitles, from China
Inside Taiwan. Mac TV TaiwanIn English, from Taiwan
JAPAN
Magazine/Eduimagine-nation (Japan)In English, from Japan
J-MELO (Japan)In English, from Japan
TOKYO FASHION EXPRESS (Japan)In English, from Japan
Professionals (Japan)In English and Japanese/English subtitles, from Japan
Cool Japan (Japan)In English/English subtitles, from Japan
J-TECH (Japan)In English, from Japan
JAPAN BIZ CAST (Japan)In English, from Japan
News
NHK NewslineIn English, from Japan
KOREA
Dramas
I Love YouIn Korean/English subtitles, from Korea
FreezeIn Korean/English subtitles, from Korea
The Grand Chef, Vol. 1In Korean/English subtitles, from Korea
The Grand Chef, Vol. 2In Korean/English subtitles, from Korea
My Little BrideIn Korean/English subtitles, from Korea
SomedayIn Korean/English subtitles, from Korea
RUSSIA
Magazine/Foreign Affairs
CrosstalkIn English, from Russia
RT Spotlight (Russia and World)In English, from Russia
News
RT NewsIn English, from Russia
SINGAPORE
Comedy/Series
Achar! In English, from Singapore
I Not Stupid! In Mandarin/English subtitles, from Singapore
SOUTH ASIA
INDIA
Entertainment/Music/Culture
Asian Variety Show (South Asia)In English/English subtitles, from the United States
Bollywood Unlimited (South Asia)In English, from India
My India (India)Subtitled in English, from India
News
South Asia NEWSLINEIn English, from India
The Afghan Report (ANI)In English, from India
AUSTRALIA/OCEANIA
Sports
Australian Football LeagueIn English, from Australia
EUROPE
AUSTRIA
Sports
VELUX EHF Champion’s LeagueIn English, from Austria
FRANCE
Dramatic Series/International Mystery
Maigret In French/English subtitles, from France
MagazineThis Week in France/Europe,
in English, from France
News
France 24 NewsIn English, from France
EuronewsIn English, from France, consortium of pan-European news agencies
GERMANY
Dramatic Series/International Mystery
Scene of the Crime (Tatort) In German/English subtitles, from Germany
Magazine/Education
European JournalIn English, from Germany
JournalIn Spanish, from Germany
People & Politics (World)In English, from Germany
Global3000 (World)In English, from Germany
In Focus (World)In English, from Germany
M H z P R O G R A M M I N G B Y R E G I O N
12 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT
Prisma (Germany and World)In Spanish, from Germany
Quadriga (Germany and World)In English, from Germany
Drive it! (Germany)In English, from Germany
Tomorrow Today (Germany and Europe)In English, from Germany
Euromaxx (Europe)In English, from Germany
ITALY
Dramatic Series/International Mystery
Detective Montalbano (Il Commissario Montalbano)In Italian/English subtitles, from Italy
The Homicide Squad (La Omicidi) In Italian/English subtitles, from Italy
The Octopus (La Piovra) In Italian/English subtitles, from Italy
THE NETHERLANDS
Magazine
In From HollandIn English, from The Netherlands
NORDIC STATES
Dramatic Series/International Mystery
Henning Mankell’s Wallander In Swedish/English subtitles, from Sweden
Varg Veum In Norwegian/English subtitles, from Norway
UNITED KINGDOM
Sports
Gaelic Athletic AssociationIn English, from Ireland
Youth
Lifeboat LukeIn English, from Scotland
MIDDLE EAST
Foreign Affairs
Doha Debates (Middle East)In English, from Qatar
Viewpoint with James Zogby (Middle East and World)In English, from the United States
Magazine
Riz Khan’s One on OneIn English, from Qatar
Closeup from IBA In English, from Israel
News
Al Jazeera English newsIn English, from Qatar
Israel Broadcast Authority newsIn English, from Israel
Youth
Mixed NutzIn English, from Iran
THE AMERICAS
Foreign Affairs
Dialogue (World)In English, from the United States
Global Ethics Forum - Carnegie CouncilIn English, from the United States
Wilson Forum - Woodrow Wilson International Center for ScholarsIn English, from the United States
Health/Wellness
Hablemos de Salud In Spanish/English captioned, MHz Networks, the United States
Music
Strictly Global (World)In English, music in native language, MHz Networks, the United States
MHz Presents (World)In English, music in native language, MHz Networks, the United States
Talk Show
Darshan AmericaIn English, from the United States
Youth
Youth Outlook TV (Yo! TV) In English/English subtitles, New American Media, the United States
Wapos BayFrom Canada, in English
2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT 13
Wide variety of films and documentaries from Australia, Africa, Bolivia, Canada, China, Germany, Iceland, India, Indonesia, Iran, Israel, Italy, Japan, Korea, New Zealand, Peru, Russia, Spain, Sweden, Turkey and more contingent on schedule.
M H z A D V E R T I S I N G R A T E S
14 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT
30 Seconds 15 Seconds
National Sponsorships $250 $150
Local Sponsorships $130 $90
9
For questions or more information, contact your sales representative
or call (301) 933-3552 to learn more about advertising with MHz Networks.
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