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A presentation for Blog Action Day featuring ten of the best marketing campaigns promoting awareness of climate change, along with some lessons for marketers on what works when it comes to oot
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10 Great Climate Change Campaigns: And What They Can
Teach MarketersBy Rohit Bhargava (www.influentialmarketingblog.com)
www.tcktcktck.com
Marketing Lesson:
Use a defined moment in time to create a sense of urgency.
www.ebaygreenteam2.com
Marketing Lesson:
Integrate your campaign with what your business actually does.
www.climatecounts.org
Marketing Lesson:
Provide a service that is useful and helps people solve a need.
www.globalinheritance.org
Marketing Lesson:
Create an immersive experience around your issue to bring it to life.
www.totoroforestproject.org
Marketing Lesson:
Create a strong local connection to make it relevant to your community.
www.ecofont.eu
Marketing Lesson:
Sometimes focusing on the smallest of things can lead to the truly big ideas.
A less ink-intensive font option.
www.rolighetsteorin.se/en/
Marketing Lesson:
Make it easy and fun to participate helping save the plant.wwwww.
www.blackle.com
Marketing Lesson:
Offer a twist on something that your audience will already recognize.
A black version of Google uses less energy and estimates note that if the real Google were black, it would save about 750 megawatt hours per year of electricity.
www.desmogblog.com
Marketing Lesson:
Pick an opponent for people to blame and launch the fight against them.
www.kids-vs-global-warming.com
Marketing Lesson:
Customize your message and content for different audiences.
Why did I share this?Blog Action Day is a global movement of bloggers to all
discuss the same issue on a single day. This year, the topic is global warming and for my contribution I thought it fitting to spotlight some of the best and most creative marketing thinking that is out there from passionate people helping spread awareness of climate change.
It is my hope that through sharing these campaigns I can not only be part of the movement, but also to help inspire other marketers like me to think bigger about the world
we live in and how marketing can help save it.
Join Blog Action Day 2009 At: http://www.blogactionday.com
About Rohit Rohit is a founding member of the
pioneering 360 Digital Influence team at Ogilvy and author of the award winning
new marketing book, Personality Not Included. He publishes the Influential
Marketing blog and teaches marketing at Georgetown University.
www.facebook.com/rohitmarketingauthor
@rohitbhargava
www.aboutrohit.com
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