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Internet and Device Adoption
Among the US population:
• Internet adoption increased from ~58% in the 2000s to ~88% in 2016
• Smartphone use has risen from ~35% in 2011 to ~77% in 2016
• Tablet usage has increased from ~3% in 2010 to ~51% in 2016
Mobile App Usage
In 2016:
• US adults spent close to 2 hours a day interacting with mobile apps
• Of the non-voice time spent on phone, ~86% was spent accessing apps, while only ~14% was spent surfing the net
Why Mobile App Usage Has Grown
Compared to mobile browsing, mobile apps:
• Are more easily accessible
• Can be launched faster
• Provide more focused interactivity
• Have a greater degree of functionality
• Can integrate with the device’s other apps
Why More Companies Invest in Mobile Apps
• 90% of companies estimated to have increased their mobile app investment in 2016
• 47% of small businesses are expected to invest in mobile apps in 2017
Main Reasons for Investing in Mobile Apps
• Automate certain business processes (37%)
• Completely transform the business (35%)
• Make web-based processes more mobile friendly (24%)
According to Red Hat’s Mobile Maturity Survey, the objectives for investing in mobile apps were to:
Benefits of Mobile Apps to Companies
• Improve coordination: Sharing of real-time information within the team, interactive reporting
• Boost profits: More efficient processes, less manual intervention, fewer errors
With a mobile app, companies can:
• Build a stronger brand: Constant visibility, foster trust, educate customers, stand out from the competition
Mobile Apps Improve Customer Experience
• Connect better with customers: Have regular interactions, garner feedback, collate data, inform users of new products and offers
• Connect in different ways with customers: Push notifications, social networking
• Provide more value to customers: Offer information, address queries
Choose the Right Mobile App for Your Business
MobileTek Classic: Equip your mobile workforce with essential tools to meet the growing demands of shippers.
MobileTek Web: Designed for carriers that perform local on-demand deliveries.
Choose the Right Mobile App for Your Business
MobileTek RS (Receive Scan): Scan packages at the time they are received at your dock.
MobileTek DE (Distribution Express): Optimize and simplify deliveries in a
distribution environment.
Choose the Right Mobile App for Your Business
Vantage Point: For customizable and interactive reporting to executives on the go.
hyperSHIP: Let customers easily place and track orders with you.
Need the Perfect Mobile App?
Visit: www.mobiletek.comCall: (732) 409-6068
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