Web Semianr Seamless Apps with Moovweb

SEAMLESS APPS with MOOVWEB

Moovweb Agenda

•  Introduction •  Why Seamless Apps •  Seamless Apps with Moovweb •  Q&A

   The Opportuni ty

Why apps, why now? Apps are playing an increasingly important role in your customers’ journeys. Overall mobile app usage grew by 76% last year.

REFERENCE:  FLURRY  INSIGHTS  

Easy to build an island app Difficult to build an integrated app

The (Unforeseen) Chal lenge

Unforeseen Chal lenges

The Results

32%  of  shoppers  used  the  app  at  least  once  a  week  

Na@ve  messaging  led  to  324%  improvement  in  engagement  

Mobile  app  users  consumed  140%  more  content  vs.  mobile  site  users  

LAUNCH FAST ITERATE OFTEN DELIVER MORE

2 1 3

3 Components of a Seamless Strategy

F o r Yo u r C u s t o m e r, B u s i n e s s a n d I T

Customer Experience

Business Strategy

IT Integration

Seamless Experience

Seamless Experience: Customer Journey T h e r i g h t e x p e r i e n c e s a c r o s s d i g i t a l c h a n n e l s

Seamless Experience: Deep Linking I n t e g r a t i o n w i t h e m a i l a n d s e a r c h r e s u l t s c r i t i c a l t o s u c c e s s

Seamless Business

Seamless Business

Seamless IT Integration W h a t ’ s h a r d a b o u t i n t e g r a t i n g ? I n f r a s t r u c t u r e c o s t s d o m i n a t e

Seamless IT Integration W h a t ’ s h a r d a b o u t i n t e g r a t i n g ? B a c k - e n d d e v e l o p m e n t a n d s u p p o r t .

Seamless Apps with Moovweb I n t e g r a t e d t o d a y a n d i n t h e f u t u r e

Fluid user experience

Web, Search, Email

Customer Experience

Integrated with back-end IT

IT Integration

Apps Marketing Spend

Positive ROI

Business

Seamless Apps with Moovweb I n t e g r a t e d t o d a y a n d i n t h e f u t u r e

Seamless Business A p p s a r e c o r e t o d i g i t a l s t r a t e g y s u c c e s s

go@moovweb . com  

INDUSTRY RECOGNITION:

Q&A