University Mobile App or Emergency App

University Mobile App

& Emergency

App

• Project Journey• Why Security Mobile

appPart 1

• Wire Frame Demo• Scenario ExplanationPart 2

• Business Value Proposition

• LearningsPart 3

Wireframes

Sequence diagram

Use Case diagrams

Feasibility analysis

Business Flow

Identifying Main Functionality

Literature Review

Survey

Primary Research

Project Journey

Ashford University

Australia National University

Griffith University

Harvard University

Limkokwing University

Stanford University

University of Alabama

University of Arizona

University of Birmingham

University of Michigan

University of New Castle

Literature Review

Literature Review Objectives

• Study the education mobile apps in

the market

• Identify the feature they offered

• Identify one functionality for detail

study and wireframing

Directory Y Y Y Y Y Y Y Y Y Y 10News Y Y Y Y Y Y Y Y Y Y 10Courses & Timetable Y Y Y Y Y Y Y Y Y 9Campus Maps Y Y Y Y Y Y Y Y 8Events & Calendar Y Y Y Y Y Y Y Y 8Library Y Y Y Y Y Y Y Y 8Videos Y Y Y Y Y Y 6Images Y Y Y Y Y Y 6Emergency / Alert Y Y Y Y Y Y 6Grades / Results Y Y Y Y Y 5Athletics Y Y Y Y 4iTunesU Y Y Y Y 4Bus Transport Y Y Y Y 4Dinning Services Y Y Y 3Computer Labs Y Y Y 3Admissions Y Y 1Ask Us Y Y 2Financial Ledger Y Y 25-Sure Y 1Career Center Y 1Social (Uni Community) Y 1Key Services & Contacts Y 1Email Y 0Links Y 1Discussion Forum Y 1Push Notifications Y 1Laundry Y 1Alumini Y 1Games Day Y 1

Cross Functional Mapping

Top Row mentioning the University

Names is Deleted for Visibility

Result of Survey

Currently only 20% use a ‘Tablet’Every user aspires to use a tablet in

futureIndicative trend of aspirations to move towards Apple Products

Recent sales of 9m iPhone 5S/C is a promising indicator of Apple’s sustenance, if not growth

Apple

Blackb

erry

Google Nexu

sHTC

Nokia

Samsu

ng

Others

3 1 0 1 1

10

46

0 03 1

73

Staff - Smartphone Trend

Current Aspirations

Apple Blackberry Google Nexus HTC Nokia Samsung Others

86

15 16

34

16

113

41

140

3

2334

8

73

40

Overall - Smartphone Trend

Current Aspirations

Dining ServicesReimbursement Process

Leave ApplicationsOpen OpportunitiesWorkflow ApprovalsTravel Reservations

Directory ServicesAnnouncements/ Notifications

Events & CalendarsEmergency Alerts

Courses & TimetablesNews

0%20%

40%60%

80%100%

Very UsefulSomewhat UsefulNot UsefulCannot Assess Usefulness

Result of Survey

Survey Methodology

Response Weight

Very Useful 3

Somewhat Useful 2

Not Useful 1

Weighted Score =

3 * Count of Very Useful

2 * Somewhat Useful

1* Not Useful

Functionality Ranking

Functionality Score Rank

News 53 1

Emergency alert 51 2

Courses and Timetable 50 3

Events and Calenders 50 4

Announcement/Notifications 47 5

Directory Services 46 6

Travel Reservation 44 7

Workflow Approvals 43 8

Open Opportunities 42 9

Reimbursement Process 39 10

Dining application Service 37 11

Leave Application 21 12

Bystander Effect…

http://www.youtube.com/watch?v=OSsPfbup0achttp://www.youtube.com/watch?v=tGaJrgi_SpE

iSurvive….Swype to Safety

iSurvive

Swype to Safety

App Design

Flow Chart

Use Case

Sequence Diagram

Wireframe

Flow Chart - Distress

Distress Function

iSurvive….Swype to SafetyEMERGENCY SCENARIOS (000)• a serious crime is in progress, being

witnessed or just committed;• any situation where life or serious

injury is threatened;• a car accident where people are

trapped or seriously injured;• a serious air, rail or water incident;• any incident which poses an

immediate threat of danger to people or property; or

• an explosion or bomb incident or threat.

iSurvive….Swype to SafetyCritical Factors in Distress Scenario• Response Time Available to User• Mental State of User (Action able)• Location Information • What if one is specially abled – deaf,

dumb ?• Cycle Time of receiving the support• Correct information with the support

services (Medical Details/History)

Prevalent Emergency Apps

Comparing Prevalent Apps

Critical Factors in Distress Scenario

Response Time Required by User

Action ability amidst mental state of user

Location information, removed dependency from user

What if one is specially abled – deaf, dumb ?

Cycle Time of receiving the support

Correct information with the support services (Medical Details/History)

iS

↓

√

√

√

↓

√

?

X

√

X

?

X

Market Potential

Market Potential

Recommendations

Target Potential High Value Customers

• Hospital Networks • Security Service Providers

• Limited Market• Can be used only for Penetration• To position the app as a premium product

Free App

• Database of Users• Detailed Information about Consumers• Share this information to apps which capitalize by

advertising

Sell the Solution to a Mobile Company and provide App Maintenance Services

Thank You