Top 8 Tips For App Monetization

1. Learn the terms

It is essential for every app developer

to understand the meaning of at least

2 terms: eCPM and Fill Rate.

eCPM stands for the advertising

revenue generated per 1,000

impressions.

Fill rate is percentage of ad

requests that are returned with ads.

2. Have a Monetization Plan

Most apps fail to make money, because there is no

monetization plan. Having a monetization strategy in the

early stage of app development, will help you integrate it

within the app without worrying about having a negative

effect on UX.

3. Think Recommendations.

Not Ads

People hate ads. Try to be less

aggressive and more polite,

more useful to the user.

The best way to make users

feel most comfortable with

spending time and money on

your app is to be transparent.

4. Keep Your Users Engaged

"63% of adults in America agree that making

everyday activities more like a game would

make them more fun and rewarding" - JW

Intelligence.

Work on your app retention rate. Engage users

by providing interesting and quality

content/service.

5. Analyze & Optimize

App monetization is an ongoing process. For

best results you should analyze and optimize

your monetization strategy regularly.

Avoid platforms that doesn't provide a decent

level of data transparency. The better

reporting you have, the better results you

can achieve once you learn to analyze data.

Try different ad formats and ad placements.

6. Connect to multiple networks

Single ad network generates unstable eCPM

and Fill rates. Using more ad networks

allows you to stabilize your ad revenue and

increase fill rates up to 99%.

There are ad network mediation services like

AdTapsy.com that are rotating and

prioritizing many different ad networks

within single app.

7. Ask your monetization

platform

Whether your monetization platform is Ad Network or

Mediator, talk with them. They are in the monetization

business and will be more than happy to provide you with

advices and best practices.

It is a win-win situation.

8. Do some marketing

Spread the word about your app! More downloads

will increase the amount of the money your app

makes.

www.AdTapsy.com

CC BY-NC 2.0 Photo credits:

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https://flic.kr/p/7KE7wk by Nan Palmero

https://flic.kr/p/5KMj79 by Sarah Reid

https://flic.kr/p/mmWRA by Romain Guy

https://flic.kr/p/7PozJp by Chris

https://flic.kr/p/9jv4Sn by Robert Scoble

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