Surviving in silicon valley

GO-TO-MARKET STRATEGYDON LIM EX-CEO

COM2US USA

Surviving story, not a success story

Profile - Don Lim (임동욱)

Made in Korea !Indonesia (expat family) !Korea Univ. !KATUSA !Digital Bridges(I-Play) !IBM Korea !Com2us !Twitter @donwlim linkedin.com/donwlim

Korea to Global

Building relationship with PR Media

Game Preview/ Review by the Media

Speaking opportunities

Presence in any conferences and game show

Invest in Social Media marketing

Passion of Com2us

US economy downturn

Agreement termination by Carriers

Back to One-man office

All-in with Disney (publisher)

Disney Puzzle Family

Early entrance to App Store

App Store opened in July 2008

Is there Market Opportunity?

Mixed view on Apple’s entrance to contents business (i.e. Disney)

Super Monkey Ball

Targeted for Core User Group

Chronicles of Inotia

Why RPG (Role Playing Game) ?

Targeted for Niche market

Hard-core game genre to build core fan group

Ahead of the competitors

Extending the fan base to sequels Chronicles of Inotia

Hit game with Innovative gameplay

Homerun Battle 3D

3D graphics with 360 camera effect

Touch screen and accelerometer control (simple but difficult)

Cross-platform (iOS Vs. Android)

Head-to-head Multiplayer

Online chatting system

Homerun Battle 3D

Unexpected Success

Slice It!

Intuitive and Simple

Ad-support monetization (Android)

Stage balancing

Slice It! copycat

Slice It!

Game rebranding(re-skinning) strategy

Indie developer working with Brand

Tiny Tower (Tiny Death Star)

Temple Run (Temple Run: Brave)

My Singing Monster (My Muppet Show)

Pricing strategy

Premium version (Paid)

‘Freemium’ version (in-app purchase)

Transition plan

Existing users Vs. New users

Homerun Battle 2

Play with the Big Boys(Brand)

Brand extension with DeMarini

Partnership with MLBPA

PGA Tour sponsorship

9 Innings Pro Baseball

Intellectual Property

Trademark

Lesson learned from Slugger case

Tower Defense (i.e.Paris Baguette)

Legal advisor

Tower Defense

Migration from Developer to Publisher

Work with Publisher if you are lost

Learn and Self-publish

Manage good relationship with the Publisher

Oven Break

3rd party Game Publishing

SummitX Snowboarding

Game evaluation and modification

Marketing and PR

Transparent Data Analytics

Define update/ tech support plan

Invest & Publish

USER ACQUISITION

User Acquisition Trend (survey)

Source: Adcolony presentation @Casual Connect USA July 2014

Source: Adcolony presentation @Casual Connect USA July 2014

User Acquisition Trend (survey)

User Data Analytics

Data Analytics is becoming smarter

Source: NinjaMetrics

Partnership with Platforms

Close relationship with Platforms

Up-to-date OS and key features support

Early access to new devices and beta testing opportunity

Game demo opportunity

Featured Menu Promotion

Disruptive Platform provides new opportunity

What will be the Next disruptive platform?

Expected success

Ground-up development process

Final game balancing is the key

Closed Beta Testing (CBT)

Second chance for PD

Golf Star

Golf Star user interview video

Long-term investment from the Management team and Right Advisor

One-man office since 2003

Incorporation in 2010

Storm Ventures invest in Com2us in 2005

Partnership in Silicon Valley

Have Fun and Enjoy!

PGA Champions Cup sponsorship with Golf Star

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SF Boat Show sponsorship with Ace Fishing

GDC 2014

Compelling story in your Product