Speers michelle mobile_presentation
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- 1. Benefits of Mobilizing User Experience Michelle Speers
08/03/2014
- 2. Mobile and Tablet Usage Growth Chart 2012-2013
- 3. Mobile on the uphill climb. Mobile is taking over.
Traditional web is declining. Tablets are booming. Mobile to
overtake fixed internet access by 2014!
- 4. Mobiles Affects on Web Design Simplistic Design Less is more
Hypertext lacking Resolution for small screens Little to no
pictures Only important content
- 5. Device Detectors User Agent detection Device Atlas
WURFL
- 6. Good: NYX Cosmetics Straight forward Most important content
only Aware of the fold Beautiful
- 7. Bad: Pacific BMW Messy Unimportant content in fold Busy Not
user friendly
- 8. Good: Sephora Fold focused Clean User friendly Photograph
background Content driven
- 9. Bad: Ulta Busy Disregard for the fold Not user friendly Too
much scrolling Overkill of content
- 10. Tips for Success Tablet/Mobile Friendly Device Detectors
Resolution size Less is More Content User Experience
- 11. References
http://www.smartinsights.com/wp-content/uploads/2014/03/Site-visits-percent-by-mobile-and-destop-
2014.jpg: Slide 2 photo Dawson, Alexander. (2010) Mobile Web
Designs: Best Practices. Six Revisions. Source:
http://sixrevisions.com/web-development/mobile-web-design-best-practices/
Faletski, Igor. (2009) 7 Tips to Make Your Website Mobile Friendly.
Six Point. Source:
http://www.sitepoint.com/7-tips-to-make-your-web-site-mobile-friendly/
sephora.com: Slide 8 photo ulta.com: Slide 9 photo pacificbmw.com:
Slide 7 photo nyxcosmetics.com: Slide 6 photo