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INTERACTIONSMICRO
Gatherers
Hunters
mobimoni #UXPoland2015
People reach their smartphones to get stuff done.
CHECKY
mobimoni #UXPoland2015
“Micromoments are brief interactions where apps can capture the attention of a user
and anticipate their needs in 5-10 second interactions (several times a day).”
mobimoni #UXPoland2015
“Even though we’re surrounded by microinteractions every day, we don’t usually notice them
until something goes horribly wrong.”
Dan Saffer
odannyboy
mobimoni
mobimoni
ALLEGRO
What’s missing over here?
The mobile mind shift is the expectation that I can get what I want in my immediate context
and moments of need.
Mobile has reprogrammed your customers’ brains.
mobimoni #UXPoland2015
mobimoni #UXPoland2015
Micromoment is a moment of doing one thing. And doing it good.
Umbrella
Google Now
Micromoments of technology are the emotional connections with their users.
mobimoni #UXPoland2015
So… why we wanted to give more love to SkyCash?
SkyCash
The most popular app of this kind in Poland
170 000 MAU
400 000 transactions monthly
Problem no. 1
illogical information architecture
Problem no. 2
confusing navigation patterns
Problem no. 3
too long completion of simple tasks
Users’ observation
Data analysis
We have taken a dig in SkyCash’s stats…
TOP 5 operations1. Parking 2. Bus tickets 3. Rail tickets 4. Cinema tickets 5. Phone top ups
Average usage:~4 minutes!
Only 20% usersuse a card
68% users make5+ transactions
Sketching
Mock ups
GUI design
We have introduced menu bar
3 main tabs for tickets, parking and other services
We have introduced menu bar
3 main tabs for tickets, parking and other services
We have simplified the options
Buying parking time
Easier access to active tickets
Easier city change
BJ Fogg
“Making a behavior harder to do makes it less likely to occur.”
Number of taps matters!
bjfogg
The more the better. The faster the better.
mobimoni #UXPoland2015
1. If you care about mobile UX, you should care about micromoments.
2. Do the little things well. Details are the essentials. They make the product. User satisfaction is in the details!
3. Great design should be experienced and not seen. The better the design, the more invisible it becomes.
4. Design is measurable on a scale from frustration to delight.
TAKE OUTS
mobimoni #UXPoland2015
“The goal of a successful app is to become one of the micromoments
of a persons day to day activities.”
mobimoni #UXPoland2015
Good luck!
We are mobee dick. Monika Mikowska
monika@mobeedick.com
mobimoniMOBILE UX DESIGN STUDIO
mobeedick.com
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