Product and UX Design Case Study: MVPs are not only for startups

Jófogás Real Estate Finder Mobile App: MVPs are not only for startups

Tóbiás AndreaProduct Manager

The product design processJófogás Real Estate Finder Mobile App

Design goals for the MVP: an MLP

EASY TO USE FOR NON-POWER USERS

FOCUS ON MUST-HAVE FUCTIONALITY

KEEP IT FLEXIBLE SOMETHING NEWON THE MARKET

What others are doing?

Original idea VS Research

User Research: Optimize your Budget

Wireframing User Research

User Research‣ 15 participants: 20-40 years old, heavy Android users‣ 50% female, 50% male

Mobile usageapps vs webtimesharingm-commerce

Real Estate findingpast experiencesonline experiencesimportant factorsused existing functions

Wireframes: the stimuligather feedbackstest different UI solutionsvisually observable insightsfacilitate thinking

Kano modelhow they feel if they have the featurehow they feel if they did not have the feature

Wireframing is done :)

Lets start the UI design

Usability testing: the must have

CONDUCTED ON WORKING APP

15 USERS

OVER 40 CHANGES DONE IN JUST 3 DAYS

UX Design is inseparable from software engineering…*

*...if you don’t have endless resources and time

Most internal arguments against User Research and Usability Testing are BS

Not that expensiveNot that time consumingNot impossible outside of startups

Contact me: balazs.fonagy@supercharge.io

BTW: We are hiring ;)hello@supercharge.io

Balázs FónagySupercharge UX Lead

www.supercharge.io