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Newly released app: tap-tap-tap or crap?
Devclub vol 32, 18 june 2015Nikita Tihonovs
http://www.gartner.com/newsroom/id/2648515
0.01% success rate
Product Owner at IntechSystems
Mobile apps and e-commerce platform development
Co-owner @ multimerch.com
MBA @ Riga Business School
Who I am
Where they drop off
They stay given that
1. Your app solves the problem2. The user experience is great
We’ll talk about these users
● Devs are doing better● 3m Retention: 17%
https://www.sixtbicycle.lv/en/vairak/foto_galerija
Do it properly
App Quality
What you care for most
1. daily active users2. daily new users 3. monthly active users 4. crash-free users 5. sessions 6. session length
http://waynechang.com/how-six-people-built-the-2-mobile-analytics-tool-in-just-a-few-months-full-article
Crashlytics: fabric.io
Testing feedback
● Error full stack trace● Shows unreported crashes● Project-management tool integration
$0Sales
OK, you are crashless
Oh you, wait a second!
Where’s the problem?
Time to gather data
Funnel cohort segments Time in App versions
sessions Conversion rate retention Attribution
devices Users behavior acquisition LTVnot Latvian Television :)
Session length goals screen flow
Events ecommerce Demographics
OMG
Google Analytics academy & certifications
Picture your needsWhat I want users to do? What they hate about my app?What are the key KPIs?
Ecommerce appTop-100 US retailer
Ecommerce App
Let’s work on Payment Methods
Conversion rate2.07%
1.21%
Why?
Typical android user
http://www.monetate.com/resources/research/#ufh-i-48179143-ecommerce-quarterly-q4-2014
Comparing comparableApps● iOS conversion 1.42%● Android conversion 0.71%
Mobile site● iOS conversion 1.12%● Android conversion 1.07%
Same period of time, 3 months, roughly the same functionality
Do we have a problem?
Garbage in - Garbage outCorrect the sampling:● Compare versions● Compare periods when 1 version was used
Look at it in dynamics
-Are we doing any better? -Yes
-Is there still a problem? -Yes
Who’s spoiling my stats?
Tester’s workplace
Your budget
Specific deviceAll the data
Your findings
Who’s spoiling my stats?● old versions● users outside your target audience● Yourself (exclude your IP !!!)
Test the app
Grandma-with-balls Test
Tips
● Schedule releases of your apps● Add annotations to analytics● Ask the analytics the “right” questions
Metrics
Troubleshooting
Marketing
We are hiring
Senior DB Dev (MS SLQ) PHP DevDevOpsDBAScrum Master
http://intexsys.lv/careers
Feedback
☺ ☹
Sponsors of 32nd DevClub.lv
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