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Mobile on the MoveWhy your business needs a
mobile marketing strategy
More than 57% of local smartphone or tablet owners have used the devices for search in the past30 days.
68% of smartphone owners use their phone at least occasionally to follow along with breaking news events.
46%of smartphoneowners say that theirsmartphone is something they “couldn’t live without”
34% of cell phone internet users go online mostly using their phones, and not using another device like a computer.
53% of American adults own a tablet.
64%of American adults now own a smartphone, up from 35% in 2011.
18% of local smartphone searches lead to a purchase within a day
51% of smartphone users have discovered a new company or product when conducting a search
Tablets and Smartphones make up 63% of the total unique monthly visits to cleveland.com
• Mobile website optimization
• Mobile advertising on cleveland.com, cleveland.com’s apps, and our network of national websites
• Mobile audience targeting
• Mobile-friendly landing page creation
offersSources:
Adobe Omniture Site Catalyst,September 2015, cleveland.com
Pew Internet Research Center
Google/Ipsos MediaCT/Purchases Research: Understanding Consumers’ Local Search Behavior, May 2014
Scarborough Multimarket 2015 r1
Scarborough Cleveland 2015 r1
Google Insights
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