Mobile Growth Opportunity in India - 2020

Growth Hacking is Overrated

It’s common sense backed by data multiplied by attention to detailing

By Deepak Abbot (Twitter: @deepakabbot)Learn Mobile Growth at www.growthbug.com

Mobile App Ecosystem

Android Apps

2.2 mn

iOS Apps

2 mn

Apps DownloadedMay 2016

15 bnIndia downloaded 870mn Apps

Smartphone Users : 250mn

Connected Users: 180mn

3G Users: 100mn

60mn

Meaningfully Connected

India Internet Base

& the Future looks like this for India…

Yr 2016 Yr 2017 Yr 2018

300400

520

Smartphones (in Mn)

Yr 2016 Yr 2017 Yr 2018

15

25

40

App Downloads (in Bn)

Yr 2016 Yr 2017 Yr 2018

90

150

220

Meaningfully Connected Users (in Mn)

Get Ready for the Exponential GrowthCan we hack growth?

Growth Hacking has No Magical Wand.

It’s a combination of:• Common Sense• Attention to Detailing• Data Driven Decisions• Quick Iterations & Experimentation• Out of the box thinking• User Experience

Never Relax

Builditerate hack hack

buildhack

iterate hackhack

build build iterate

Attribution TrackingApp DistributionASOReferrals

In-App EngagementSocial PluginsNotifications Advertising

IAPCommerce

AnalyticsUser Behavior

Multi Channel Customer Service

Remarketing

Driving Acquisition

Late Stage Hack…Or

gani

zatio

nal

Min

dset

Data

Driv

en

Met

rics

Focu

sed

Optim

izing

M

arke

ting

Rate

Cha

nnel

sCo

nver

sion

Drive

n

Orga

nic

Grow

th

Doub

le Si

ded

Refe

rral

Toot

hbru

sh

Use

Case

Tech

nolo

gy

Cros

s Pla

tform

De

v?

Engage/Convert

Acquisition = SurvivalRetention = Winning

80% users are lost on Day 1

Act right in first 24-48 hours to WIN

How to Engage/Retain?

Onbo

ardi

ngTe

chno

logy UX

Pers

onal

izatio

nM

arke

ting

Com

mun

icatio

n

High

NPS

Don't like the App; 23%

I don't use it much; 12%

Doesn't work/Bugs; 7%

Competitor's App is better; 4%Push Notifications; 4%Forgot to use; 9%

Space on phone; 12%

App is slow; 10%

Consumes lot of data; 10%

Consumes lot of battery; 9%

Why Users Uninstall

37540 respondents across 4 apps in News, Sports, Media & Commerce category

Monetize

Monetization -- > Growth++Case Study: smartapp iOS

We made $50,000 in 2 months without spending a dime

Monetization -- > Growth++Case Study: smartapp iOS

1. No.1 on Producthunt at Launch2. Featured by Apple at launch3. I8N & L8N compliant4. Price Tweaks every fortnight5. Gone FREE for a week6. App Reviews7. App that just works8. Extremely low on resources

Analyze

Don’t lie to yourself – Analyze what’s right

Measure the Right Metrics

eCPI, CAC, True LTV, Retention, True MAU/DAU

Download Calculator - http://bit.ly/growthmetrics

Thank Youwww.growthbug.com