Mobile Friendly IRL: Beyond Best Practices By Ashely Berman Hale

#SMX #24A @bermanhale

Finding Wins in the Short Term

Mobile Friendly IRL

Beyond Best Practices

#SMX #24A @bermanhale

Finding Wins in the Short Term

Mobile Friendly IRL

Beyond Best Practices

#SMX #24A @bermanhale

#SMX #24A @bermanhale

#SMX #24A @bermanhale

#BeTheRhino

#SMX #24A @bermanhale

Hi. I’m Ashley.

I like technology. I mean well.

┏༼ ◉ ╭╮ ◉ ༽┓

#SMX #24A @bermanhale

#SMX #24A @bermanhale

I can’t get the budget or approval

#SMX #24A @bermanhale

Google Documentation

“Mobile is critical to your business and will continue to be so”

#SMX #24A @bermanhale

Google Documentation

Relevant Case Studies

#SMX #24A @bermanhale

Google Documentation

Relevant Case Studies

Comparative Mobile Traffic

#SMX #24A @bermanhale

Google Documentation

Relevant Case Studies

Comparative Mobile Traffic

#SMX #24A @bermanhale

I only have a small budget

#SMX #24A @bermanhale

Clean up

#SMX #24A @bermanhale

Clean up

Start small

By site section

By product

By customer

By element

#SMX #24A @bermanhale

Clean up

Start small

Get buy in

#SMX #24A @bermanhale

Our code/platform is a hot mess

Our code is a hot mess

#SMX #24A @bermanhale

Go Halfway• Speed: images• Strip some CSS

#SMX #24A @bermanhale

Go Halfway• Speed: images• Strip some CSS

AMP• By element

#SMX #24A @bermanhale

Go Halfway• Speed: images• Strip some CSS

AMP• By element

Social

#SMX #24A @bermanhale

I only have control over the content

#SMX #24A @bermanhale

Do your research

#SMX #24A @bermanhale

Do your research

Structure your content

#SMX #24A @bermanhale

Do your research

Structure your content

Meta & Markup

#SMX #24A @bermanhale

We only care about our brick & mortar

#SMX #24A @bermanhale

Local search is mobile search

#SMX #24A @bermanhale

Local search is mobile search

Google My Businesshttps://tinyurl.com/trackgmb

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When all else fails -

#SMX #24A @bermanhale

#SMX #24A @bermanhale

Legal requirements

#SMX #24A @bermanhale

Legal requirements

Accessibility is kind

#SMX #24A @bermanhale

And finally;

#SMX #24A @bermanhale

D.R.E.A.M.

#SMX #24A @bermanhale

Thank you!

See you at the next #SMX

In the meantime, let’s be friends.

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