#MBC2016 Dan Ekstein, Supersonic Finding the Perfect Balance Between Rewarded and Display Ads

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Mix & MatchFinding the Perfect Balance Between Rewarded and Display Ads

Nice to meet you!Dan Ekstein

Sr. Director, Global Business Development

ironSource@ironSource

Reward Vs.Display Advertising

@ironSource

What’s your goal? Brands vs. Performance

Reach vs. The Right Audience vs. Performance

Look-alike models

@ironSource

Know your options!

Display Advertising@ironSource

Evolution of Display Advertising

Banner Interstitial Video InterstitialIn-Stream Video In-Stream

@ironSource

Networks DSP Ad Exchanges

Technological Advancement

@ironSource

Know your options

Social and Search● Massive scale

● Quick growth

● Best targeting

● High cost vs High quality

Know your options

Interstitial● Download volume

● Quality users

● Brand awareness

Know your options

Banners● Brand awareness

● Market share in case of

all-out campaign

● Not optimized for UA

Rewarded Advertising@ ironSource

Know your options

Rewarded Video● High-quality users

● Brand awareness

● High engagement

● High CTR

● High completion rates

Watch this short video and earn 10,000 coins

https://drive.google.com/open?id=0B2L23yMVNq7YUXduOVdxNUpvQmM

Know your options

Rewarded Offerwall● Download volume

● Market share

● Rank increase

● Organic uplift

Finding thePerfect Formula

@ironSource

IAP

(only 0.5% - 2% see profit, when done right.

Lower success rate)

Rewarded / Incent Ads (not easily integrated into all apps)

Display Ads (easy integration into all apps)

* Players who engage with ads are 2x more likely to make an IAP and spend 40-100% more than players who do not(source: DeveloperTech)

vs.

● Banner

● Interstitial

● In-Stream

● Video Interstitial

● Video In-Stream

@ironSource

Questions?

Dan EksteinSr. Director, Global Business Development

dan.e@ironsrc.com@ironSource

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