MAU Vegas 2016 — Top Lessons in Launching Your First Million Push Notifications

Top Lessons in Launching Your First

Million Push Notifications

MAU 2016

Gerard MurphyGroup Product Manager - Mobile GrowthTripAdvisor

Be Creative In How You

Design Push

Be Analytical In How You

Implement Push

About Me...Equal Parts….

+

Push @ TripAdvisor

Used 3rd Party SystemMostly Recreations of Successful Email Campaigns

2014

Transitioned To Homebuilt System

New campaigns mostly location based

2016

Top Lessons...

Push is hardAnd most companies suck at it.

Find Your Evergreen

Design Metrics That WorkDefine Overall Push Success Metrics

Define Individual Push Success Metrics

Overarching Push Metrics

7 Day Engagement Rate

Decrease Opt Outs / Uninstalls

Campaign Level MetricsGlances Click Ins

Own the FunneliOS Android

Active Devices

Push Enabled

Location Enabled

Campaigns / Unique

% of users engaged

Launch Frequently….We tried these….

Abandoned Cart Copy Tests

Prices may change at {{ last_hotel_detail_view|default:"your hotel" }}. Book now with TripAdvisor to lock in the rate you found.

It only takes 30 seconds to book your {{ last_hotel_show_price|default:"" }} stay. Book now.

You found a great rate on {{ last_hotel_detail_view|default:"your hotel" }}. Book now before prices go up. {{ last_hotel_show_price|default:"Your hotel" }} is a traveler's favorite. Book your stay now.

{{ last_hotel_detail_view|default:"Your hotel" }} is waiting to take your reservation. Book now with TripAdvisor.

Wow! You found a great rate on {{ last_hotel_show_price|default:"TripAdvisor" }}. Book now before prices go up.

Lock in the rate you found for {{ last_hotel_detail_view|default:"your hotel" }}. Book your room with TripAdvisor.

{{ first_name|default:"Hi" }}, did you forget to book your {{ last_hotel_show_price|default:"" }} room? Book now.

Prices of {{ last_hotel_show_price_city|default:"" }} hotels may go up. Book your stay on TripAdvisor. Check out these {{ last_hotel_detail_view_city|default:"" }} places to stay.

Fast, easy and secure. Book your hotel room on TripAdvisor now. Don't forget to book your {{ last_hotel_detail_view_city|default:"" }} hotel on TripAdvisor.

Still planning a {{ last_hotel_detail_view_city|default:"" }} trip? Easily compare and book hotels on TripAdvisor.

We saved your recently viewed {{ last_hotel_detail_view_city|default:"" }} hotels. Compare them here.

Thanks!

Gerard Murphy@gerard_murphy3www.linkedin.com/in/gerardmurphy