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Avoiding Common Mistakes with Mobile/Social Marketing
Cindy Krum, CEO MobileMoxie
Zenith, 2014
AKA:
Fabulous Mobile FAILS in FB (and Other
Social Networks)Cindy Krum, CEO MobileMoxie
Zenith 2014
www.MobileMoxie.com 3
Cindy KrumCEO & Founder
cindy@MobileMoxie.comSkype/Twitter: Suzzicks
Just In Case….
Social/Mobile Goals
Conversations are Trying to:– Engage– Inform– Coordinate– Convince– Sell
Targets Could Be:– Customers– Potential Customers– Employees– Socio-Political Bodies– Detractors
The Difference with Mobile is:
Mobile IS Social(It Really Always has Been)
Don’t Be Too Invasive
• Phones are the most personal device
• Know more than you show
• Capitalize on your audience intelligence with tact and diplomacy
Biggest Mobile Social Media Outlets
Lots Have More than 50% Mobile Traffic
Core Concept: Mobile Landing Pages Must Always Be Fast & Easy
Other Core Concepts• All Social Apps that Show Web Links BECOME
Mobile Browsers when Links are Clicked• Social Communication Moves Between Web and
Apps Often• Most Users Don’t Know the Difference Between
Mobile Web and Mobile Apps or Between Ads, Promoted Posts & Regular Posts
• Mobile Habits Vary from Person to Person• Lack of Planning & Testing for Mobile Social is the
Biggest Problem
Now On to the Fabulous #Fails!
(Example Time!)
Forgetting Share Buttons on the Mobile Site
• People Who Might Forget These:– Mobile Designers– Mobilization Platforms– You & Your Team
Broken Share Buttons
Small Tap-Targets
I don’t even have fat fingers!
Not Sharing the Canonical Link• Shared from Mobile….
(Mobile site on a desktop = bad user experience)
Twitter Link Clicked from Desktop….goes to the m.DOT site
Not Sharing the Canonical Link
Missing Landing Page Functionality
The JavaScript that controls these buttons does not work in the Facebook App. Clicking on the Ad gets you to a tool that is broken.
Not Using Power Editor To Stop Stuff Like That
Not Including a Big Back Button on the Mobile Site
Assuming Reader View in FB
If it is the Only
Option, Encourage
thisInstead!
Un-Closable Screen Takeovers/ Pop-ups
Assuming Landscape View in FB
No-WorkyIn FB
NOTE: Landscape is OK in Twitter
Mobile FB Advertising w/o a Mobile Site
Mobile Redirection Misses FB Browser
There is a mobile page, but this is not it. The redirection is not catching Facebook as a mobile browser.
Mobile Redirection Misses FB Browser
This is the mobile page on m.nylabone.com. It has user-agent detection and redirection that should be updated.
Missing Landing Pages/Meaningless Redirects DUDE!!! DUDE!!!
Where is Where is Crash ‘n Crash ‘n
Burn !?!?!?!Burn !?!?!?!
I wanted to I wanted to play a Free play a Free Destruction Destruction
Game!Game!
&*^&%&*^&%%#@!#@)*!%#@!#@)*!~&&^$@#~&&^$@#
#$$^#$$^
404 Landing Pages In FB
Not Using the API’s
Forgetting About Tablets
Forgetting About TVs
Key Takeaways• Test Interaction with Devices– On Phones– On Tablets– iOS & Android– Landscape & Portrait– Completing the Call to Action
AND………
Key Takeaways• Test Interaction with Devices– On Phones– On Tablets– iOS & Android– Landscape & Portrait– Completing the Call to Action
• Check Redirects/Responsive Design• Check Content– Make Buttons Big Enough– Make Landing Pages Super Fast– Have a Meaningful Call to Action– All the Functionality is Working
Cindy KrumCEO & Founder,MobileMoxiecindy@mobilemoxie.com
2 Months Free MobileMoxie Tools with This Promo Code:
ZENITH2014www.mobilemoxie.com/register
For More Info:
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