[Growth hack]RakutenTravel App Development

Rakuten Travel App Development

Emi Takahashi, Product Manager, Rakuten Travel

Self‐introduction

2008 – 2011 Engineer 2012 – 2013 Producer of Rakuten Travel (Web) 2014 – Product Manager of Rakuten Travel Booking App and New Service

Rakuten Travel Apps

Rakuten Booking App

Quick Reservation

Best Price with Loyalty

Travel Top 10 App

PATW

World Wide Brochures

More Info for Travel

Best Travel App in Apple

App Standing Point

Cutting Edge Every Day Users Loyalty Users

How to Collect Users

ASO Event Affiliate Point Direct CampaignUser Experience

Who’s the users we want?

Short Term Users?

Long Term Users?

OR

Short Term Users < Long Term Users

Average times of trip : 4 times of the year App’s main users are loyal customers

Easy Users Leave Easily

Design Cycle

Issues

Ideas

Mock upUser Research

Destroy the Ideas

First Idea should not be the best one

User Research

Understand the issues to your UX• Not to figure out which or

what they like

Understand users behavior and thinking

Understanding the missing points

Experience

Tab Menu Drawer Manu

Difficulties

Balance of UI and Feedback Make sure what’s users really want Simple UI: It's not easy to make a choice

UI Feedback

Your Boss

User Research

Store Review

Easy

Simple

As a Conclusion: What’s App?

App is user’s favoriteApp users are Big Fans of App

App is cutting edge!

App Developing is AlwaysFun