Growth Hacking Mobile

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Growth Hacking Mobile

Start the conversation @urbanairship #growthhacker #appsworld

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Alyssa MerittHead of Strategic Consulting

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A “growth hacker” is a person whose true north is growth.- Sean Ellis

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Marketing: Traditional vs Growth

COMMAND & CONTROL AGILE

Mobile: Viewed as a channel

Mobile: The go-to-market strategy

Focus: Selling products

Focus: Experience & retention

Customer: Target Customer: Advocate

Messaging: 1 to many broadcast

Messaging: 1:1 at scale

Data: Report on campaigns

Data: Grow the business

APIs: Create possibilities

APIs: Seen as barrier

Testing: Optimise creative Testing: Delight customers

vs

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How Can You Growth Hack Mobile?

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Your Mobile App is a Product

Product

Growth

Core

*Product-Growth model from Annabelle Satterfield #growthhacker #appsworld

value

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Develop a Two-Sided Benefit

USERBRAND• Reach, engage & retain

customers• Generate repeat

business• Gain user insight• Reduce cost• Operational efficiency

• Easy & convenient• Save money• Save time• Have fun!• Security• Better deals• Be reminded

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If you invest in growth before you have retention, you’re renting users, not acquiring them.

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Plan for Retention

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Data is only as valuable as the action that comes out of it.

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Multiple touch points 6x more valuable

The more channels that we can engage in with our customers, the better the overall value of the customer.-Tim McCauley, Senior Director, Mcommerce, Walgreens

Cross-Promote & Retarget

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Cross-Channel Expansion

Redbox uses email, SMS, Pinterest and Instagram to connect with engaged (and lapsed!) customers.

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Cross-Channel Acquisition (and Retention!)

Convenient, ubiquitous distribution

• Email

• SMS

• Social

• Web Pages

• Mobile Pages

• Banner Ads

• QR Codes

• API

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Steps to Growth Hacking Mobile

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The right team.A shared focus.

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Give to get.

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Retention supports growth.

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Track.Optimise.Iterate.

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Omni-channel impact.

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Q&AContinue the conversation @urbanairship

#growthhacker

#appsworld

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