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NovemberConfidential

Social Networking

Photo Sharing NewsBefore Mobile

!Complex

Time wasting Mobile-First

!Simplified

Time Sensitive

Optimized

The best mobile experiences are native

How we consume news

c. 1605-2008 c. Todaye.g. gap time while in line for coffee,

waiting at a subway stop, etc.

Current news apps take an existing format and force it into a smaller screen where readers also have a dramatically shorter

attention span

New York Times iPhone App

The smallest unit of measure: the article

All articles are long-form on a mobile device

A: Real estate

Q: WHAT’S THE PROBLEM WITH MOBILE NEWS?

The smallest unit of measure: the card cf. Tweets, Facebook status updates, etc.

Mobile news needs atomization

Atomization needs context

A: Real estate Focus

Q: WHAT’S THE PROBLEM WITH MOBILE NEWS?

THE CONSTRUCTION OF MOBILE NEWS

Handwritten by editors, optimized for mobile Stories as collections of cards

Handwritten by editors, optimized for mobile Stories as collections of interconnected cards

THE CONSTRUCTION OF MOBILE NEWS

! “” ?

Handwritten by editors, optimized for mobile Stories as collections of interconnected cards As a story develops, we only write/push what’s new

THE CONSTRUCTION OF MOBILE NEWS

! “” ?

Handwritten by editors, optimized for mobile Stories as collections of interconnected cards As a story develops, we only write/push what’s new Our stories are long-form, timeshifted

THE CONSTRUCTION OF MOBILE NEWS

“”! “” ?

At Circa, we atomize not summarizeAtomization: To break down a story into its core elements – the facts, stats, quotes, media, etc.

Summarization: To create a smaller version of an existing piece, cutting content to make for a quicker read

The big innovation Articles are inefficient for producing and consuming headline news

Circa has invented very powerful software and a unique process to continually update news stories over time, making production far more efficient and dramatically improving speed — an increasingly important factor

Readers can follow news stories they care about, receiving the updates editors add over time — creating an innovative and incredibly sticky way of consuming news over time

All of Circa's news content is created in structured formats, paving the way for many innovative new ways of presenting news

The “News Break”: an escalating arms race for urgency and attention

How Breaking News broke

BREAKING NEWS

Breaking news Push notifications as news breaks but instead of coming to a dead end with no article, encourage readers to follow stories to receive updates in real time

Have seen nearly 50% conversion rate (following) during breaking news events, building a highly engaged audience in moments

Circa's follow feature coupled with breaking news puts us in a class all our own during big events — one that is extremely difficult to replicate

AccoladesBest news app of 2013 in both App Store and Play Store

Current version (2.1) has a 5 star rating in the App Store with over 1,000 reviews

#1 Startup to watch in 2014 – Mashable

VentureBeat Startup to watch in 2014

GigaOm – one of six most interesting things to happen in media in 2013