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Build A Mobile StrategyBeyond BYODGraham ChalkManager, Enterprise Mobility Management
Toronto, March 2015
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My History
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Q1: What are you doing with your vehicle?
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Still just email?
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Tech Leap requires a pause!
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Today’s 4 key Ideas
Value vs Cost Focus
Leverage the technology
Create your plan
Focus your spending on value creation
Mobile Maturity
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You need to know where you are before you can get to where you want to go.
You need to know where you are before you can get to where you want to go.
Why do you want to evaluate Mobile Maturity?
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Q2: Your Budgets? 80/20
Innovation
Today
Innovation
Tomorrow?
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Mobile Maturity
There are multiple frameworks for IT and Mobility On a simple level it measures
Do you have COSTS or VALUE CREATION Are your activities & objectives ALIGNED with
the rest of the organization– Growth – Cost Reduction– Efficiencies – ROI
Are you looking at mobility innovation: Outside IN & Inside OUT
Are you the Department of YES or the Department of NO?Are you the Department of YES or the Department of NO?
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Increased Costs for: User Support Security Risk Technical Complexity Application Standardization Billing & Reconciliation
Transfer of handset costs?
If xYOD is the answer, what is the question?
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Increased VALUE from: Improved efficiencies Greater user engagement Fewer problems with older
tech Competitive advantage Device cost reduction
Better equip channel partners?Improve access to applications?
ORDo you need xYOD to….
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Top 5 Enterprise Activities for 2014
Source: Gartner (September 2010)
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TELUS Mobile Maturity – 10 Point Evaluation
1. Policy2. BYOD3. Mobile Infrastructure4. MCM5. Applications
6. Security Compliance7. Asset Management8. Support9. Governance
10. Mobile Strategy
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BYOD Close Up
Level 1Functional
Level 2Enabling
Level 3Contributing
Level 4Differentiating
Level 5Transformational
Unknown state
Unknown user interest
Unknown strategic impact
Current state known
Access to ActiveSync intentionally open or blocked
Informal BYOD program proceeding
No user profiles defined
Primary focus on reducing costs
Formal BYOD program
Governance, metrics, user profiles, infrastructure, policy, support and reimbursements determined
Primary focus on productivity
Formal BYOD program
Significant workflow automation
Significant self-service
Primary focus on productivity
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From Benchmark to Plan
Build A Mobile StrategyBeyond BYOD
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Do you need a mobile strategy?
of business leaders predict that mobile-first companies will
disrupt mature industries in 2013
80%
of them rank mobilityat the top of their listof strategic priorities
Less than half havea comprehensivemobile strategy
55% <50%
Source: 2013 IDC / Appcelerator Report
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Are you building for Today or Tomorrow with your foundation? Are you building for Today or Tomorrow with your foundation?
Fast?Or Right?Fast?Or Right?
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Planning for the Future (Mobile Devices as End Points)
IT strategies treat technology in isolation. Silo’ed Approach – on a cloud strategy, social strategy,
or mobile strategy. Meaningful solutions – seek pervasive digital
connections leveraging individual technologies (cloud, near field communications, mobile, big date, etc.)
Aim – to deliver an experience that looks and feels an awful lot like our natural behavior.
Rich interactions – more connections between people, places, information, and things (aka digital density), the more customers can interact with companies and each other in a seamless and satisfying way.
Is your Application Infrastructure Design ready for This?
Why
IT strategy does not equate to a digital strategy.
Designing for a robust Digital Strategy?
Source: IBM 2013
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Alignment across the
organizationLook before
you leap
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From Plan to Foundation
Build A Mobile StrategyBeyond BYOD
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xYOD offers customization of services
“Choose”
Corporate Assets Applications
FilesWork Processes
Lawyers
Partners select from IT “approved” devices
Device Choice Device Owner Service Contract
Company X
User X X
“Here is”Device Choice Device Owner Service Contract
Company
User X X X
IT Support
Internal Staff
“Bring”Device Choice Device Owner Service Contract
Company X X XUser
Corporate IT Policies & Controls
Corporate IT & BU Policy
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Laying the Foundation – MxM
It’s not just “device” management anymore BlackBerry Enterprise Identity Cisco ISE Telecom Expense Management
Content Management Access existing archive applications Force “document open/review”
Application Management Private Lockers Integration with 3rd party ASPs
Over the Top Samsung Knox
Source: Gartner (June 2014)
BB12
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Technology Considerations with MxM/EMS
Over the top security? Samsung Knox with compartmentalization (Personal/Business) BlackBerry Encrypted BBM
Txt Archiving to force use of alternate applications BES + Gwava Cell Trust
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From Foundation to Value:Cost Reduction
Build A Mobile StrategyBeyond BYOD
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Do these add value to your core business? Operating a mobile support call centre Device Ordering Pre-configuration and imaging of device Monthly invoice reconciliation
Outsourcing some or all of your Day 2 operations will allow re-allocation of funds to value creation
EMM spending in 2015 $61M in Canada (IDC Dec ‘14) $1.9B USD worldwide (Radicati, July ‘14)
Off Load Non-Core Activities: Enterprise Mobility Management
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Provincial Health Authority with 20K Units on two different Cdn. carriers using a Managed Mobility Solution
On-Prem MDM Platform + Outsourced….
Cloud Based Asset Mgmt. Platform
MDM Application Mgmt. End User Help Desk Wireless Expense
Mgmt. (WEM)
Enterprise Mobility Management in the Real World
Using Industry/Analyst averages Monthly Cost of $55/User Savings over 3 yrs.
$2.4M Save 5-7% on Asset Mgmt. &
Automation $250K
Save 1-2 FTE MDM Admin $1M
Save 7-10 FTE for help desk $2.4M
Save 5-7% on WEM
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From Foundation to Value:Applications
Build A Mobile StrategyBeyond BYOD
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Application Motivation?
Staff Efficiency Consumer Adoption
Internal Systems
Sales EfficiencyFaster Contract to $
Competitive Advantage
Competitive AdvantageClient Satisfaction
Cost SavingsLeveraging existing assets
Employee Satisfaction
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No Need to Re-Invent the Application
Leverage the value of your existing infrastructure investment.Leverage the value of your existing infrastructure investment.
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Measure your Mobile Maturity to create a base line Develop your plan (deep and wide) Build your foundation Leverage
Existing Infrastructure Mobile Technology
Shed non-core services to focus on growth initiatives
Focus on Value Creation
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