Adways - Smartphone App Marketing and Monetizing

Smartphone App Marketing and Monetizing

Company Name

Adways Co., LtdListed on Tokyo Stock Exchange MOTHERS:Code2489

Services ・ Ad network / Media (Web / Smartphone)・ Advertising Agency (Web / Smartphone)・ App Developer/Publisher (Smartphone)

Gross Revenue USD 310 million (FY14)Capital USD 17 million (as of May 2013)Founded 28 Feb 2001

Company profile

Operation in 11 countries with approx 1,000 employees

Global offices:

(2015)

Clients:

And more

InternationalGAMES

Non GAMES

LocalGAMES

Official Partners

Zalo

Partners

MMP(Mobile Measurement

Partner)

Facebook Mobile Ads

Official Agency

Twitter Ads

Partners

Ad Companies

500+

Solutions for mobile app

Incent CPI ad network Supplier for installation with

High conversion rateExpert in boosting ranking

& getting organic install

Non-Incent CPI ad network

【 iOS】*CPI : 8,800 VND*Number of installs : 20,000 installs / first day

【 Android】*CPI : 6,600 VND*Number of installs : 15,000 installs / first day Or*CPA (Register) : 13,200 VND*Number of registers : 5,000 registers / first

day

★To proceed CPA, you need to send register data to AppDriver by 3rd tracking system

【 iOS】*CPI : 17,600 VND*Number of installs : 1,000 installs / week 【 Android】*CPI :

Without Zalo: 15,400 VNDWith Zalo: 17,600 VND

*Number of installs : 2,000 installs / week

★If you have already proceeded other non-incent ad network, the number of installs would be less than above

All price exclude VAT (10%)

Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.

Expert in boosting ranking

Advertiser• Get install Cost

Per Install base.

Publisher• Make profits from

non-paid users

User• Earn in-app coins

for free.

Reward advertising program Win – Win promotion system

What is Appdriver ?

Advertisers Publishers Users

Advertising fee Publisher fee In-App currenciesEx: coins

Install App

Appdriver’s workflow

Boost app install

Reach top ranking

Get organic install

By incentive traffic(low quality but cheap CPI)

Users can find your app easily on app store

High quality users

Appdriver’s strategy

See Ad

Install

App

Get Point

s

Exchange Top-

up Card

Push Top 1 on iOS

Case Study: Push Top 1 Free on iOS

See Ad

Click Ad

Install App

Get Reward

s

Appdriver Demo

Copyright (C) ADWAYS CO., LTD. All Rights Reserved, proprietary and confidential.

Supplier for installation with high conversion rate

How Seads works ?

AdvertiserAd serving platform

Publishers

Users

Install app

Banner/video display adnetwork in mobile apps

Seads’Demo:

Video Ads

Banner Ads

Case study iOS:iOS Game

Size: 82 MB

Time: 1 week

Target: Vietnam

Appstore ranking

Free: Top 24

Grossing: Top 5

Total install: 35,000

Organic: 14,000

Campaign: 21,000

Non incent: 4,000

Facebook: 9,000

Appdriver:8,000

【 AppDriver / Organic 】*CPI : 0.40 USD / 0.00 USD*CVR : 30% / 70%*NRU : 2,400 / 9,800*Cost Per NRU : 1.33 USD / 0.00 USD*Total Cost Per NRU : 0.26 USD 【 Non incent】

*CPI : 0.70 USD*CVR : 70%*NRU : 2,800*Cost Per NRU : 1.00 USD

【 Facebook】*CPI : 0.60 USD*CVR : 85%*NRU : 7,650*Cost Per NRU : 0.70USD ※2days only

【 AppDriver / Organic 】*CPI : 0.40 USD / 0.00 USD*CVR : 30% / 70%*NRU : 2,400 / 9,800*Cost Per NRU : 1.33 USD / 0.00 USD*Total Cost Per NRU : 0.26 USD【 Facebook】*CPI : 0.60 USD*CVR : 85%*NRU : 7,650*Cost Per NRU : 0.70USD

【 Non incent】*CPI : 0.70 USD*CVR : 70%*NRU : 2,800*Cost Per NRU : 1.00 USD

【 AppDriver / Organic 】*CPI : 0.40 USD / 0.00 USD*CVR : 30% / 70%*NRU : 2,400 / 9,800*Cost Per NRU : 1.33 USD / 0.00 USD*Total Cost Per NRU : 0.26 USD【 Facebook】*CPI : 0.60 USD*CVR : 85%*NRU : 7,650*Cost Per NRU : 0.70USD

Case study Android:Android Game

Size: 44 MB Time: 1 week

Target: Vietnam

Google Play ranking

New Free: Top 02

Total install: 50,000

Organic: 20,000

Campaign: 30,000

Non incent: 9,000

Facebook: 11,000

Appdriver:10,000

【 Non incent】*CPI : 0.60 USD*CVR : 60%*NRU : 5,400*Cost Per NRU : 1.00 USD

【 AppDriver / Organic 】*CPI : 0.35 USD / 0.00 USD*CVR : 35% / 75%*NRU : 3,500 / 15,000*Cost Per NRU : 1.00 USD / 0.00 USD*Total Cost Per NRU : 0.19 USD【 Facebook】*CPI : 0.50 USD*CVR : 85%*NRU : 9,350*Cost Per NRU : 0.60USD

How to proceed1 • Filling hearing sheet about details of

campaign

2• Implement tracking system, Package

name.• Send all materials & URL store

3 • Tracking test

4• Sign IO and contract before campaign

start.• Proceed Payment

5 • Start campaign

How to use ?

Glide to left

Read newsAccess brand linksInstall brand apps

Glide to right

Access homepage

What is ?

User Rewar

dNews Feed

SLIMO

App Launcher

news feed

Various categories

Custom subscription

Daily update

1

2

3

app launcher

Glide up

Access favorite apps quickly

user reward

Reading news

Click banners

Install apps

ads format: CPC

FULL SCREEN displayed adEVERYTIME showed on mobile screenINTERLEAVED ads between normal

articles

Glide to left

lock screen variety

‘s user demographic:

36%

64%

< 153%

15 - 2056%

21 - 2532%

26 - 307%

31- 351%

35 <2%

AGE< 15 15 - 20 21 - 25 26 - 30

Hanoi21%

HCMC16%

Da Nang4%

Can Tho3%

Others56%

Location

GENDER

client portfolio (1/3)

Objective:Lime Orange, No.1 Young Casual fashion brand in Vietnam

Solution:CPC full screen displayed ad

“Lime Orange” Promotion Campaign

client portfolio (2/3)

Objective:Vien Thong A, one of the biggest mobile retailer in Vietnam

Solution:CPC full screen displayed adTarget: Female

“Vien Thong A” Promotion Campaign

client portfolio (3/3)

Objective:Wifi Master Key, one of the useful app in Vietnam

Solution:CPI full screen displayed ad

“Wifi Master Key” App Install Campaign

‘s rate card:

MODEL PRICE(exclude VAT) PRODUCTIVITY UNIT

CPC (incent) 0.08 USD1,760 VND 50,000 Click/week

Filter by AGE GENDER LOCATION INTEREST

Extra fee +10% +10% +10% +10%

iXuBrand Survey AppLaunch surveysGet insightsPromote brand

iXu Brand Survey

Easy launch

Right segments

Consumer insights

1

2

3

iXu survey sample

THANK YOU FOR YOUR INTEREST!Please feel free to contact us:

• Email: quochb@adways.vn

• Phone: 0906.805588 (Mr. Quốc)

• Head Office: Unit.806, 8th floor Zen Plaza, 54-56 Nguyen Trai, Ben Thanh Ward, Dist.1, HCMC.

• Hanoi Office: Unit 1717 - Skyline Offices, 17th Floor, Prime Center Building, 53 Quang Trung Str., Hanoi