Young Marketers Elite Graduation 2015 - Team 2

B P H O N E

M A R K E T I N G P L A N

GROUP 2

A f u t u r e w h e n d i g i t a l

b e c o m e s p a r t o f t h e r e a l i t y

a n d m u l t i p l e s d e v i c e s a r e

n e e d e d t o a c c e s s a c r o s s

t h a t d i g i t a l w o r l d

F U T U R E T R E N D I N D I G I TA L

I S D I S P L AY

4 3 % V I E T N A M E S E O W N 2

O R M O R E D E V I C E S

P E O P L E S W I T C H B E T W E E N

D E V I C E S 2 4 T I M E S / D AY

N O W.

A L L B R A N D S A R E F O L L O W I N G T H AT T R E N D S

TO C AT C H U P W I T H T H E F U T U R E B Y

C R E AT I N G M A N Y D E V I C E S

WHAT

IF BKAV CAN CAPTURE THE FUTURE, BY

LEADING ANOTHER TREND?

T H E I N T E G R A T E D D E V I C E

W I T H S T R E T C H A B L ES C R E E N

A C O N T I N U O U S , E V E R - E X PAN D I N G e x p e r i e n c e o f t h e

d i g i t a l w o r l d

VALUE

L I M I T L E S S

E X P E R I E N C E

OF THE DIGITAL

WORLD

POSITIONING

OPTIMUM SEEKER WANNA BE AMBITION CHASER

I want the feeling of being served by

technological advancement and

enjoy the way it improves my life

experience

My personal devices define who I

am, what I have achieved in life and

how people should see me as.

I want to resiliently running

toward my goal on the most

efficient road

15-28 ABC+ Urban, mostly student

or 1st jobber22 – 30 AB Urban, mostly working

25-35 AB+ Urban, building their

career

Have certain knowledge and can

take full advantage of phone

Looking for things that can help

them to have a comfortable life.

Have decent understanding

about tech

Active social living

Focus on their goal

Deeply understand how

technology can enable them

TARGET SEGMENTS

OPTIMUM SEEKER WANNA BE AMBITION CHASER

MORE SATISFACTORY

EXPERIENCE

ON DIGITAL DEVICES

FULFILLING EXPERIENCE

OF BEING RESPECTED AND

ADORED

CONTINUOUS

EXPERIENCE OF MOVING

FORWARD

Enjoy your every moment B who you are The unstoppable journey

Phone changes into tablet

Price 13,990,000 VND

Simple and light design

Watch changes to phone and

tablet

Price 17,990,000VND

Fashionable, eye-catching

design

Watch changes to phone,

tablet and laptop

Price 24,990,000 VND

Premium design

Strong capacity

PROPOSITION

PORFOLIO

WHAT NEED

TARGET

PROPOSITION & PORFOLIO

Ta r g e t

A M B I T I O N C H A S E R

P r o p o s i t i o n

T H E U N S T O P P A B L E

J O U R N E Y

What story will we tell them about themselves?

N e v e r s t o p

P U R S U I N G

Y O U R

A S P I R A T I O N

LAUNCHING COMMUNICATION BIG IDEA

T H A N K Y O U