Young Lions Competitions Ukraine 2014: CYBER (Finalist #4)

#hEARtbeats !

media campaign for Beats Headphones

!

by Danylo Tarbosky & Elizabeth Sigorska

Ok, !

we’ve got two perfect pairs of Beats

!

for two people with ears that match

a perfect heart

but ears are soooo

unique.

there might be only one human hear in the world matching yours

one…

so we start a hunt !

ear hunt !

for a perfect pair of ears

WITH SOUND UNITED

site

facebook / vkontakte / instagram !

ambient

heartbeats app on topgoods.com.ua

find your perfect heart !

get perfect Beats

register via fb/vk !

upload your ear photo !

invite a friend to check your ears matching !

make your #heartbeats public @ social networks

win Beats for your perfect heart !

site mainpage layout reference: http://pakadlabezdomniaka.pl/

don’t have a friend to invite? try #heartbeats roulette

!

maybe you’ll find your perfect pair then

all #heartbeats are gathered at online gallery on webpage and social networks

every #heart is unique !

as a piece of art

so we treat it as ART !

#heartbeats gallery !

offline gallery with all the works created during the project printed, framed, and signed with owners’ names

!

tagged online !

with a chance for owners to exchange their #heartbeats portraits for a Topgoods cheque

what about your ?