Workshop with The Trade Desk, Digiday Agency Summit, March 2017

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5 Ways Programmatic Will Evolve in 2017

1. Advanced TV will start getting real budgets.

2. Offline sales attribution

3. Advertising gets better(and more authentic)

4. The rise of Programmatic Guaranteed

5. BYO algorithm

Tim Smith, Director of Business Developmenttim.smith@thetradedesk.com

Thank you

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