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You know that SEO is important. But Google is constantly changing, and SEO is getting more nuanced than ever before. This talk will cover the state of search engine optimization in 2014 as well as WordPress-specific tools, tips, and tricks to maximize your site’s visibility in non-paid search results.
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WordPress SEOWordPress SEOin 2014
Gary Magnone, Chief Strategist at Highrise | @garyjmag | gary@gethighrise.com
Download this Slide Deck:
http://hghr.se/wpseo2014
SHHH!Let everyone else think that.
Source: http://moz.com/search-ranking-factors
Keywords
What are some words and phrases potential visitors might use to
describe the focus areas of this page?
What are some words and phrases potential visitors might use to
describe the focus areas of this page?
http://adwords.google.com/keywordplanner
http://keywordtool.io
Now What?
Ok, we’ve got our keywords…
Title TagInclude your keyword(s) in the page’s Title.
Page URLInclude your keyword in the URL of the page. If multiple words, use hyphens, not
spaces or underscores to separate them.
Page HeadingsInclude your keyword or variations of your keyword in your page headings.
Page CopyInclude your keyword, variations of your keyword, and other related keywords in
the body copy of the page. Forget density, no stuffing & keep it natural!
Image Filename & Alt TagInclude your keyword in the filename & alt tag of the image on the page.
Meta Description TagWrite a compelling meta description to entice searches to click on your listing, and
try to naturally incorporate your keyword.
Internal LinkingWhen appropriate, link to past posts or other pages on your site. Or use a related
posts widget to do it for you.
LINKS?So why should you care about
It’s a popularity contest.
We’re gonna get geeky here.
http://opensiteexplorer.org
It’s time to go all natural.
Get Links?So how are we supposed to
Foundational Links
Get Involved in your industry and local community.
Create new, interesting content related to your industry:Infographics, white papers, guides, groundbreaking research, expert interviews, entertaining video, etc.
Distribute that content around the web:Reach out to blogs or other sites that cover similar content, run Facebook or
Twitter ads targeting your demographic.
http://pointblankseo.com/link-building-strategies
http://opensiteexplorer.org
Quick Steps for Optimizing
WordPress for SEO
Set your URLs to www or non-www
Set your URL structure to /post-name/ or /category/post-name/
Install the Yoast WordPress SEO Plugin: http://wordpress.org/plugins/wordpress-seo/
Noindex subpages
Set Homepage Title & Description
Noindex Media URLs
Noindex Tag & Archive URLs
Noindex Author & Date URLs
http://moz.com/webinars/advanced-wordpress-seo
Upload a Robots.txt File
Install Google Webmaster Tools
http://hghr.se/wpseo2014
Gary Magnone, Chief Strategist at Highrise | @garyjmag | gary@gethighrise.com
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