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Audrius Janulis, HustlerWILL I BE REPLACED BY AN ALGORITHM?
SO LIKE… WHO IS THIS GUY?
Sales Lead for Baltics @ AdformPreviously @ creative digital agencies7+ years experience in digital marketingBackground: web development, physics
Likes: stand-up comedy, GIFs, DANK MEMES
AGENDA
How technology has influenced work force historicallyWhat changes are happening in modern daysWhat it means for people working in digital advertisingConclusions and economical reasoning
MAN VS MACHINE
“HUMANS NEED NOT APPLY”
PEOPLE ARE SMART (LAZY)
INDUSTRIAL REVOLUTION
LUDDITES
SIMPLE / MANUAL TASKS
CLEANING ROBOTS
CARGO ROBOTS
AMAZON CARGO ROBOTS
DRONES
DRONES
3D PRINTED HOMES
WORK AUTOMATION
PUSH
BAXTER – GENERAL PURPOSE ROBOT
HUMANOIDS
HUMANOIDS
ROBOT FAIL
STOP VIOLENCE AGAINST ROBOTS!
BAXTER – GENERAL PURPOSE ROBOT
ROBOTS ARE NOT LIKE THIS GUY
FASTER HORSE
AUTONOMOUS CARS
16 ACCIDENTS!
16
CAR IS THE NEW HORSE
Any cars that are being made that don’t have full autonomy will have negative value. It will be like owning a horse. You will only be owning it for sentimental reasons
“
”
POPULATION OF HORSES IN US
POPULATION OF HORSES IN US
TURING TEST
A test of a machine's ability to exhibit intelligent
behavior equivalent to, or indistinguishable from, that
of a human.
„WHY NATIONS FAIL“
AI PAINTERS
TURING TEST: PASSED,USING COMPUTER-GENERATED POETRY
AI IS THE NEW UI
IBM WATSON
IBM WATSON HOBBY
HOW IT WORKS. COGNITIVE COMPUTING.
IBM WATSON EXPERTISES
„WHY NATIONS FAIL“
MARI/O
COMPUTER PLAYING NES GAMES
MARI/O
MARI/O
MARI/O EXPLOITING A BUG
COMPUTER PLAYING NES GAMES
COMPUTER PLAYING NES GAMES
COMPUTER PLAYING NES GAMES
HOW THIS REFLECTS INDIGITAL MARKETING
USA Display Ad Spending share by type% of total. Source – eMarketer.com
2011 2012 2013 2014 2015 2016 20170%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1119
2834
4147 52
13
18
25
29
3232
3176
62
4736
2721 17
RTB Non-RTB programmatic
51
HOW WE USE TECHNOLOGY AND ALGORITHMS
eCPC BIDDING OPTIMIZATION
HERE’S A COOKIE – IS IT GOING TO CLICK?
Learning from the past to predict the futureProbability of a clickCPM to bid to reach desired eCPCFactors:
Avg. CTR of placement/domainAvg. viewability of a placementDid that cookie click before?Device? Browser? ISP? Many more from big data we collect
LOOKALIKE MODELLING
GLITCH IN THE MATRIX
LOOKALIKE MODELLING
BRAND SAFETY / CONTEXTUAL TARGETING
BRAND SAFETY / CONTEXTUAL TARGETING
BRAND SAFETY / CONTEXTUAL TARGETING
ONLINE MEDIA TRADINGLOOKS A LOT LIKE THIS
CONCLUSION
SO WILL WE BE REPLACED BY AN ALGORITHM?
Probably YES…and that’s a good thing!
BEST BOOK EVER. YET.
FACTORS FOR COUNTRY TO BE PROSPEROUS
Climate? Geography? Culture? Religion?
Inclusive institutions
Creative destructionFew others. Read the book.
CONCLUSION & TAKE AWAYS
Luddite Fallacy – by now we should all be out of jobs, it was happening since the invention of the wheel
Compensation effects - advances in technology displace certain types of work, but historically they have been the main creator of new jobs
„The white-collar of the future is a hoodie”
CONCLUSION & TAKE AWAYS
CONCLUSION & TAKE AWAYS
Luddite Fallacy – by now we would all be out of jobs, since this was happening from invention of the wheel
Compensation effects - advances in technology displace certain types of work, but historically they have been the main creator of new jobs
„The white-collar of the future is a hoodie”
We will adapt by inventing new types of work. Technology will assist us.
Our educational system is not adequately preparing us for work of the future
Stay hungry for information. Invest in educating yourself.
DO NOT PAUSE. KEEP LEARNING.
@adforminsider
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