Why OOH Matters @ Easter

€15Billion

Why OOH Matters@ Easter

Sources: National Retail Federation; International Council of Shopping Centers ; CNN/Easter Fast Facts; National Confectioners Association; Visa Europe; MasterCard SpendingPulse Report (all sources dated 2014)

Top categories

reasons to useoutdoor @ Easter

2015 spending forecasts

HolidayDIYFashionFood

total consumer spend 3.5% to 4% sales increaseexpected during April

Average spend perconsumer during thefour-day Easter break€135

€100 Millionspent on Visa cards in Europe on EasterSaturday 2014

€350Average spend in DIY shops

23%of consumers are planning to visit the countryside

34%of consumers are planning to visit the beach

€400Estimated spend by parents on entertaining their children

1 in 5consumers make home improvements during Easter weekend

€40Average spend per person on a Easter holiday meal

42%of consumers will purchase new spring attire and accessoriesfor their children

48%of consumers will shopin the Easter sales

9 in 10consumers will buyconfectionery

86%of consumers planto spend on food

21 Nationalopportunityfor brandsto promotegoods &services.

4

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3 Break through advertising clutter with highly visible& standout creatives.

Drive deeperconsumerengagementin high dwelllocations whenthey are mostreceptive tomessages.

Influence buyingdecisions at pointof sale.

Influence consumerson their journey