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LOCAL BUSINESS LISTINGS (A.K.A. LOCAL SEO)
What is Local Business Listings?
A.K.A.:• Google Maps SEO
• Local Business Listings Management
• Local Directory Listings
• Local SEO
Local Business Listings Defined
Local =
The specific information about your practice in city you are located
Directory Listings =
Every online location that posts yourbusiness information
Online Directories
■ 250+ directories on the web to list your practice information.
■ Every individual directory that you submit to is another chance to be found online, so it's important to make sure you're listed in every directory possible. (Hubspot, 2015)
How it works
Accurate Practice
Information
WideDistribution
Get found online
What do directories look like in search?
Volunteer, please.
What information do you submit?Spiders constantly crawl the Web looking for new information to cross-reference and extract to “index” or “store” search results.
For you to be indexed as a local business listing there are four criteria that search engines require:
1. A Business Name – or DBA
2. A Local Phone Number – no toll free or call tracking numbers
3. A Physical Street Address – no P.O. Boxes or shared addresses
4. A Face to Face Business – no virtual businesses
5. Practice Website – the secret 5th criteria
Additional information to submit60+ data fields about your practice, depending on the directory, including:
Business Website URLCities Where Patients
Come From Logo
Practice Building and Team Images
Product and Service Images
Business Description
Hours Events and PromotionsReview Site Business
Page Links
Social Media AccountsStatic and Interactive
Maps
Categories of Dentistry Provided
So, how do you submit your practice info?Do It Yourself
■ Google your practice name (not URL) for directory listings
■ Claim each listing by setting up an account
■ Submit through paid online local directory listing services
Hire a Company to Do It For You
Accuracy, Accuracy, AccuracyEvery. Little. Thing. COUNTS.
Inaccurate Accurate
Grove City Center for Dentistry The Grove City Center for Dentistry
Edwards Family Dental6600 Perimeter Dr., Suite 100
Edwards Family Dental6600 Perimeter Dr., #100
Barbara McClatchie DDS Barbara L. McClatchie DDS Complete Health Dentistry of Columbus
Accuracy, Accuracy, AccuracyEvery. Little. Thing. COUNTS.
Inaccurate Accurate
Grove City Center for Dentistry The Grove City Center for Dentistry
Edwards Family Dental6600 Perimeter Dr., Suite 100
Edwards Family Dental6600 Perimeter Dr., #100
Barbara McClatchie DDS Barbara L. McClatchie DDS Complete Health Dentistry of Columbus
Once you submit your info to directories…
KEEP IT UP!
Q & A – Local Business Listings
Whiteboard MarketingShanna Young
419-566-0697
Shanna@whiteboard-mktg.com
Kristi Simone
614-578-2904
kristi@whiteboard-mktg.com
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