Who the Heck Are You?, Jerry Parise, CO2 2017

Who The Heck Are You?How Consistent Branding Boosts Business Growth

Jerry ParisePresidentSpeedPro Imaging

In nature, size matters.The runt lion never rules the pride.

In nature, size matters.The runt lion never rules the pride.

And in business,

size still rules!

Bigger Companies...Attract more and better talent

Bigger Companies...Attract more and better talent

Are top of mind when consumers look to purchase

Bigger Companies...Attract more and better talent

Are top of mind when consumers look to purchase

Appear more professional and reliable

Bigger Companies...Attract more and better talent

Are top of mind when consumers look to purchase

Appear more professional and reliable

Enjoy a competitive advantage

60% of consumers would rather buy from companies they’ve heard of

than those they haven’t.- Nielsen study, 2013

There’s no reason why smaller companies can’t keep up.

There’s no reason why smaller companies can’t keep up.

There’s one simple key to playing the

game...

There’s no reason why smaller companies can’t keep up.

Maximizing the Exposure of Your Brand

Will Make You Appear Bigger than Those

Who Do Not!

CONSISTENCY.

Consistency is king.

High-quality branding that is consistent across your online and physical properties gives your company maximum exposure,

making it appear larger and more substantial.

“It is frequent repetition that produces a natural tendency”

~Aristotle

“It is frequent repetition that produces a natural tendency”

~Aristotle

“It is frequent repetition that produces a natural tendency”

~Aristotle

“It is frequent repetition that produces a natural tendency”

~Aristotle

“It is frequent repetition that produces a natural tendency”

~Aristotle

“It is frequent repetition that produces a natural tendency”

~Aristotle

Do You Think DISH HD Knows That a Single

Wrapped Vehicle Can Generate 30,000 to 70,000

Impressions per Day?

“It is frequent repetition that produces a natural tendency”

~Aristotle

60% of Consumers Would Rather Buy Products From

Companies They’ve Heard of Over Ones They Haven't!

Use One Logo, And Use It Everywhere

Use One Logo, And Use It Everywhere

Your website

Use One Logo, And Use It Everywhere

Your website

Your print collateral

Use One Logo, And Use It Everywhere

Your website

Your print collateral

Your fleet

Use One Logo, And Use It Everywhere

Your website

Your print collateral

Your fleet

Your social media

Consider Your Options

Consider Your Options

Constant Tweaking of Your Brand?

Can Existing and Potential Clients Pull All of These Pieces Together?

Will Employment Candidates Feel That Your Company Is the Right Place for Them?

Get to the Point

Get to the Point

You Now Have a Shorter Attention Span Than a Goldfish ~

Time Magazine May 14, 2015

Get to the Point

The Look and Feel of all Your Branding Must be the Same Across All Media!

Consider Your Options

Consistency

In other words, the more people who see your consistent brand, the more likely they are to think of you first when they need your service.

“It is frequent repetition that produces a natural tendency”

~Aristotle

Where is the Best Place to Spread to Showcase your Brand?

Where is the Best Place to Spread to Showcase your Brand?

EVERYWHERE!!!

Questions? Jerry Parise, President

SpeedPro Imaging

jparise@speedpro.com

linkedin.com/in/geraldparise

Speedpro Imaging

Northwest Raleigh