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Active Internet users see hundreds of banner ads every day. Many of them are annoyed and others, whose attention has been successfully attracted, click on the ad. Why is this happening? What rules can we follow to make every banner attractive? 1. Simple animation helps to attract the user's attention. But do not make the animation too distracting. 2. Advertising should contain something that appeals to the right user, for example, good ad banners should refer to the target user’s age or social status. 3. Interactivity is also a good way to attract attention. If the banner makes a special offer or invites the user to play a game, they may click on it. 4. Clearly provide a ‘call to action’ message. 5. Do not try to tell a story. A flash animation seems attractive to many users, but in fact it works poorly. Keep it simple. 6. Keep text and ads balanced. 7. Create a good design for your website, not just a well-designed banner. How can I attract users and make sure that the advertised product is useful? To attract users you can use interactive and custom-made banners. They allow the user to be engaged in a game or other interaction with the banner. The more relevant the interaction is, the more interesting the banner will be. The longer the user’s interaction, the more likely it is that the user will become a client. These interactive banners must load quickly and run smoothly. They should use attractive and appropriate fonts and have an attractive technical design (graphic component), Motion Design (animation, its smoothness and context) and programming (game dynamics, interactivity). These interactive ad banners help to create the desired image of the advertised product. Do not make boring advertising banners, create entertaining ones for your customer that show that your service or product is not only valuable, but also interesting and attractive. You can test every step, and measure your customer’s reactions. The final goal of your marketing is customer incentives. Glabex Team Build your attractive customized brand profile on Glabex.com. Glabex incorporates all necessary tools form business advertising
Citation preview
What makes a good ad banner?
Active Internet users see hundreds of banner ads every day.
Many of them are annoyed and others, whose attention has been successfully
attracted, click on the ad.
What rules can we follow to make every banner attractive?
Why is this happening?
Simple animation helps to attract the user's attention. But do not make the animation too distracting
Rule #1
Create an animated hero, let him present your product
Advertising should contain something that appeals to the right user, for example, good ad banners should refer to the target user’s age or social status.
Rule #2
Interactivity is also a good way to attract attention. If the banner makes a special offer or invites the user to play a game, they may click on it.
Rule #3
Clearly provide a ‘call to action’ message
Rule #4
Do not try to tell a story. A flash animation seems attractive to many users, but in fact it works poorly. Keep it simple.
Rule #5
Keep text and ads balanced
Rule #6
Create a good design for your website, not just a well-designed banner
Rule #3
How can I attract users and make sure that the advertised product is useful?
To attract users you can use interactive and custom-made
banners. They allow the user to be engaged in a game or other interaction with
the banner.
The more relevant the interaction is, the more interesting the banner will be.
The longer the user’s interaction, the more likely it is that the user will become a client.
These interactive banners must load quickly and run smoothly.
They should use attractive and appropriate fonts and have an attractive
Technical Design (graphic component)
Motion Design (animation, its smoothness and context)
Programming (game dynamics, interactivity)
These interactive ad banners help to create the desired image of the advertised product.
Do not make boring advertising banners, create entertaining ones for your customer that show that your service or product is not only valuable, but also interesting and attractive. You can test every step, and measure your customer’s reactions.
The final goal of your marketing is customer incentives
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