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Continuing our Frequently Tweeted Question (FTQ) series with an answer to those who believe their industries are too "boring" to attract an audience.
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What If I’m in a
Boring Industry?
A Resonance FTQ
(Frequently Tweeted Question)
@resonancecont
“Sure, content marketing is
great for ‘sexy’ industries
like consumer retail and
dining, but what if your
industry is boring?”
@resonancecont
Truth #1
@resonancecont
Truth #1
@resonancecont
There’s no such thing as a boring industry.
Truth #1
@resonancecont
If your product or service fills a genuine need, it’s as sexy as it needs to be.
Truth #2
@resonancecont
Truth #2
@resonancecont
It’s all in the perception.
Truth #2
@resonancecont
Not so very long ago …
were considered anything but sexy.
Coffee
Computers
Athle/c Footwear
Truth #2
@resonancecont
And now …
they represent the most enviable brands in the world.
Truth #3
@resonancecont
Truth #3
@resonancecont
It’s all about the audience.
Truth #3
How “sexy” is this bo;le of water to you?
Now consider …
Truth #3
How “sexy” is it to him?
To Sum Up … • If your product or service fills a genuine need, it’s as
sexy as it needs to be.
• It’s all in the perception.
• It’s all about the audience.
@resonancecont
Got a question
for our next
FTQ?
Hit me up at
@resonancecont
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