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EFFECTIVE SEGMENTATIONCRITERIA
This includes the following
Measurable
Substantial
Accessible
Differentiable
Actionable
1. Measurable
SIZE
PURCHASE power
2.Substantial
The segments are Large and Profitable to serve
3.Accessible
The segments can be EFFECTIVELY Reached
4.Differentiable
MARRIAGE
The SEGMENTS are conceptually Distinguishable and respond differently to mix elements
5.Actionable
EFFECTIVE programs to attract and serve segments
RECA
P
CREDITS
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CREATED by ABHINABA MONDAL, IIT KharagpurDuring an INTERNSHIP under Prof. SAMEER MATHUR ,IIM LUCKNOWwww.IIMInternship.com
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