What a GREAT Marketer Does With Content

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TopRankMarketing

TopRank Marketing. Smart, Creative, Focused on Results.

What a GREAT Marketer Does With Content

So many marketers draft

SO MUCH content.

TopRankMarketing

TopRank Marketing. Smart, Creative, Focused on Results.

They post it to their blog.

They may use a clever

title and of course tag

their content.

TopRankMarketing

TopRank Marketing. Smart, Creative, Focused on Results.

TopRankMarketing

Talk to TopRank Online Marketing Today and Get Results with your Content.

Yet, GREAT marketers

optimize their content

with keywords their

prospects are searching

for online...

...and they crosslink their

content to an ecosystem

of supporting content.

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They love Tweets of

their content...

...especially among influencers

with a large following.

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They strive to syndicate their

content across media...

...of course only across media

with a targeted readership.

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GREAT marketers often

amplify their content

on LinkedIn...

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...and some turn their content

into an infographic.

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GREAT marketers

integrate a call to action,

when appropriate...

...and guide readers further

into a funnel.

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GREAT marketers

implement retargeting

to attract repeat visitors

to related content.

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They also use content to

attract visitors into their

marketing automation system.

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When great marketers create

content really well,

they often find they need

even more content…

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...which they can turn

into gated or

un-gated fulfillment.

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Gosh. GREAT marketers sure

do a lot with their content.

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And yet the GREATEST of all

marketers know that content

can always be better…

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...with a rock solid

content strategy.