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CAMPAIGN COST MANAGEMENT
Stuff we’ll cover this week...
The responsibility of the Account Manager
Top financial responsibilities
Rate Cards
Estimates
Job Bags
What’s in a job bag?
The Job Bag Process
Different agencies do things differently
Cost Estimates and Budget Allocations
Comparing Suppliers
How to Source Suppliers
Media Costing Links
Production Costing Links
Costing Estimates
Costing Checklist
How Agencies Make Money
Staying on Top of Profitability
Good Financial Practice
Some reading
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