[Webinar] SEO + Content Marketing

@SeanVanGuilder @MaureenOnPoint @Point_It | #SEO #ContentMarketing

SEO + Content MarketingTwo sides of the same coin

Sean Van Guilder & Maureen JannPoint It Digital Marketingwww.pointit.com 08.24.2016

@SeanVanGuilder @MaureenOnPoint @Point_It | #SEO #ContentMarketing2

Housekeeping

Additional Q&A addressed at the end of session

A link to view a recorded version of the webinar will be emailed within 48 hours

Raise your hand if you are having technical difficulties

Hide the chat window

Submit question via chat

@SeanVanGuilder @MaureenOnPoint @Point_It | #SEO #ContentMarketing@SeanVanGuilder @MaureenOnPoint @Point_It | #SEO #ContentMarketing

Tweet along!

#SEO #ContentMarketing@SeanVanGuilder @MaureenOnPoint @Point_It

About Point It

World-Class Clients

Our Services

About the Presenter

Sean Van GuilderDirector of Search Engine OptimizationPoint It Digital Marketing

@SeanVanGuilder

About the Presenter

Maureen JannDirector of MarketingPoint It Digital Marketing

@MaureenOnPoint

Table of Contents

What is SEO-Optimized Content Marketing1 How can I keep this all

straight?4

What is good SEO content?2 What can I do to make sure

Google finds my content?5

How can I find SEO-friendly topics?3 6 Questions

What is SEO-Optimized Content?

Maybe you’re thinking…

“But…but…but…SEO AND CONTENT MARKETING

ARE AT ODDS!”

SEO-Optimized Content Marketing Defined

Purpose: drive traffic to websites

by removing online barriers from

searchers so they can answer their questions on your

website and ultimately convert

Purpose: drive traffic to websites

by removing online barriers from

searchers so they can answer their questions on your

website and ultimately convert

Purpose: drive prospect traffic by answering their

questions via self-published content

in a variety of formats that will ultimately drive

conversion

ContentMarketing

Purpose: drive traffic to websites by removing online

barriers from searchers so they can answer their

questions on your website and ultimately convert

ContentMarketing

Purpose: drive prospect traffic by answering

their questions via self-published

content in a variety of formats that will ultimately drive

conversion

SEOContent

Marketing

COMMON GOALS

Drive trafficAnswer prospect questions

Convert prospects into customers

LET’S HUG IT OUT

Valuable

Relevant

Consistent

User question-driven

User-friendly

Designed for customer

action

SEO-Optimized

Content is…

Core Keyword Phrase vs. Question-Driven

What are SEO best practices for content marketing?QUESTION:

QUESTION:

What are SEO best practices for content marketing?

SEO best practices content marketingCORE KEYWORD PHRASE

What are SEO best practices for content marketing?QUESTION:

What is good SEO content?

…from a SEO perspective

Getting Found

Mobile search overtook

desktop last year!

So what? How does that impact

content marketing? Natural language searches, silly!

Knowledge Card

After the Click

…from an SEO perspective

high-quality answers

higher content ranking

Quality Content is a

RANKING FACTOR

Don’t skimp on skimmable headlines

Headlines

• <H1> is most important –overarching theme

• <H2> – subsections of h1• <H3> – subsections of h2

• <H4>-<H6> don’t matter!

Quality Content

STEP 1: Create personas

STEP 2: Find the questions your market is asking

STEP 3: Write content toanswer those questions

Regular Schedule Programming

Google “freshness score”• Post Often• Refresh content regularly• Regularly add new pages to your

websiteNew content answers new questionsRegular updates impacts ranking on all engines

How can I find SEO friendly topics?

It’s not as hard as you think.

Generating Content Topics

To generate ideas for your content and keyword research, you'll find a wealth of resources at the following sites:• Answer the Public• BuzzSumo• SEMRush• Google Trends• Google Alerts• Feedly• Quora• Nuzzel

Keeping it all Straight: SEO+ContentMarketing

Benefits

An SEO-Ready Content Calendar

QUALITY COMMUNICATION SOCIAL MEDIA

Maybe you’re thinking…

“But…but…but…I ALREADY HAVE A CONTENT

CALENDAR!”

You’ve probably already got a calendar but does it have…

Content Calendar

Content type categories

Frequency of posting

Desired Action

Core Keyword Phrase

Social media schedule

Questions?

A link to view a recorded version of the webinar will be emailed within 48 hoursi

WHAT’S NEXT: In Love with BAE – Bing Ads Editor Feature Update

[Webinar] SEO + Content Marketing

Marketing

learn seo, seo marketing

Webinar gratuit Search Engine Optimization ( SEO). Institutul de Marketing si Oxford College of Marketing

Webinar on blogging and seo

2014 Content Marketing and SEO Trends - gShift Client Success Webinar

2007 Webinar - SEO Tools

Webinar - Why SEO Marketing is Important for Startup

SEO (Marketing)

SEO Search Engine Optimization Webinar

Arena seo webinar

SEO Webinar by Nick Stamoulis of Brick Marketing

Ouali benmeziane - SEO - webinar

Marketing Automation and SEO: Advanced Techniques - Webmarketing123 webinar

Mission Possible: Prove SEO Value with Marketing - Webmarketing123 webinar slides

Seo service companies, online marketing company, seo marketing services

10 Rules for Super Affiliate Marketing & SEO, a MediaTrust Educational Webinar

Local SEO Webinar - Talk

Small Business SEO Webinar

Data Driven SEO - Webinar - Webpromo.expert

KYNETIC Insight live webinar Ecommerce Marketing€¦ · SEO, SEM, PPC, email marketing, Display, retargeting og SoMe Ads Konvertering Marketing automation, CRO, site audits, splittesting,

Goozleology SEO Webinar Slideshow