Warren Lee: "Search Marketing: Bringing Sexy Back" #SEJSF

Search MarketingBringing Sexy Back

That guypresents

Austin Powers

It’s Friday & you didn’t come here to hear all about me. So instead of a long bio let’s just say, “Yeah Baby” and get on with this presentation.

And if you really must know more about what I’m up to when I’m not masquerading as Austin Powers…

www.warrenlee.org

International man of mystery

SHOW OF HANDS – IS YOUR SEO PROGRAM UNDER FUNDED?

PPC Search Marketing Usually Gets The LIONS SHARE of Budget

P P C

YET PPC IS 2% OF SEARCH DEMAND*

*Based on Google Adwords data for a new site with low QS.

NOT SAYING PAID SEARCH IS BAD

1 + 1 = 3SEO + PPC = MORE

SURVEY SAYS

AT THE EXECUTIVE LEVEL – SEO IS UNDERVALUED

SEO is often

misunderstood

SEO & Personalization

Search has come along way

Since 10 blue links

From 10 blue links

http://www.slideshare.net/fullscreen/crumplezone/beyond-10-blue-links-the-future-of-ranking/1

The Game Changer

Highly personalized results

You can’t manage what you cant measure

NOT SAYING PAID SEARCH IS BAD

1 + 1 = 3SEO + PPC = MORE

SEO AND PPC = ONE SEXY COUPLE

1+1 = 3

1+1 = 3

OH NO TOO SEXY!

Hot or Not SEO Tactics

Thank You!Warren Lee

warren@seo-cubed.com@warrenleemedia

Linkedin – NERD ALERT