Visual Communication in Adventure Travel

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Visual Communication in Adventure Travel

©  Mads  Pihl,  Visit  Greenland  

Kristin Twiford @getlibris kristin@photoshelter.com

Mads Pihl @ilovegreenland

libris@greenland.com

Alice Gifford @adventuretweets

alice@adventuretravel.biz

Report: Visual Communication Trends

and Challenges in Adventure Travel

© Gregg Bleakney, ATTA

•  203 ATTA members & non-members

•  81% from organizations with fewer than 25 employees

•  60% have one or more marketing/communications employees

©  Mads  Pihl,  Visit  Greenland  

72% say visual assets are core to how they tell their brand’s story

©  Mads  Pihl,  Visit  Greenland  

©  Mads  Pihl,  Visit  Greenland  

Problem: only a fraction of marketing budgets are allocated toward the creation, procurement and development of visual content

66% say being able to find the right assets is a major challenge

©  Mads  Pihl,  Visit  Greenland  

The Solution

©  Mads  Pihl,  Visit  Greenland  

Visit Greenland10 full time employees

Total annual budget is $2.3 mio

Branding B2B market development support

Visual storytelling

photos.greenland.com

2,900 images300 B2B users

4,000 downloads per month

There is always a reason to get organized

A database with no metadata is just a very fancy way to create a mess

Use principles of organization relevant to your users

Resources •  librisblog.photoshelter.com/atta-

libris-report •  photos.greenland.com •  members.adventuretravel.biz/

page/libris-by-photoshelter

Kristin Twiford @getlibris kristin@photoshelter.com

Mads Pihl @ilovegreenland

libris@greenland.com

Alice Gifford @adventuretweets

alice@adventuretravel.biz

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