Video as a Marketing Tool

Video as a Marketing Tool

@eliseramsayElise Ramsay

less this

more this

People think of video as its own beast.

it’s just one piece

Humanize Show

Explain Feel

“What videos should I make?”

“Would a video help achieve this goal?”

Humanize Show

Explain Feel

Humanize Show

Explain Feel

webinars

36% increase in CTR

video thumbnail in webinar email increases CTR at least 20%

video voicemails

Suddenly you're a real person, not just a name in an email.

+ open rate 14% + CTR 3% 84% engagement 69% re-watch

Humanize Show

Explain Feel

landingpages

human product explainer videos increased conversion by 35%

pricing page: with video:

control test

pricing page: with video:

+14.9% conversion

control test

Humanize Show

Explain Feel

personalizedcontent

time for some easy wins!

Custom thumbnails: 35% Increase In Play Rate

Custom player color: 19% Increase In Play Rate

Never fade to black

Add an email collector:

Or a call to action:

wistia.com/communitywistia.com/library

bit.ly/highrollervideo

bit.ly/DIYvideostudio

Amazon Gear lists! (Take a picture of this, yo)

High Roller:

DIY Budget:

video is aboutbuilding trust

Now is the time to get ahead of the curve with video.

@eliseramsay

Hit me up:

elise@wistia.com

Ok, bye!