Utah Valley University Presentation

@97thFloor@SaunderSchroed slideshare.net/97thfloor/

intro

Squints

unpredictable

you could be pushed out of sight

and your data could disappear overnight

quality

four e’s (of content)

entertain, educate, engage, elevate

three c’s (of content)

entertain, educate, engage, elevate

YouTube

video

youtube.com/watch?v=gd2aNEHKj1o&noredirect=1

entertain

alright, let me break it down to you right quick

creation

staged !!edited footage to look like a security camera !!and added that nice Vivint logo

check list

entertain, educate, engage, elevate

educate + engage

mystery = educate + engagement

educate + engagement

sharing stories, life lessons…

…experiences, wisdom on wisdom

(for content)

educate + engagement(for brand)

check list

entertain, educate, engage, elevate

elevate

results

1,000,000 YouTube views in less than a week !21,000+ facebook shares !56,000+ embeds, mentions, and links !2.5 million+ aggregated views !4,000 aggregated comments !50,000+ social shares

repurpose

what’s cool about this, besides an additional 200k+ views?

…user submitted

brand mentions

averaged 15-20 brand mentions per day

brand mentions = opportunity

results

what would SQUINTS do

no short cuts

check list

entertain, educate, engage, elevate

social postcards

social post cards

social shares

optimized for twitter

optimized for facebook (opengraph)

referral traffic

103 followers 3,770 followers

increased pinterest followers

BuzzFeed

Buzzfeed stats last month…

buzzfeed article

social card in slides

shares on article

We’ve seen around 10% of total views as referral traffic

10% of 370,000 = 37,000 views

traffic to article

Slideshare

repurpose

slideshare

do it again

slideshare

BuzzFeed post

Placement within post

buzzfeed

referral traffic

interactives

jonnegroni.com/2013/07/11/the-pixar-theory/

awesome theory !

Problem: took 2 1/2 to 3 hours to understand

PixarTheory.com

be SQUINTS

+

=squints MARRIED wendy…and HAD 9 kids

which equals

=

at least 9 great nights for squints

end

@SaunderSchroed

saunder@97thFloor.com

@97thFloor