United Way Youth Ventures: What is Marketing?

Introduction to Marketing 101

+

So you have a really great idea. Whether it’s a product or a service, a clothing brand or an app, it’s amazing and you want to tell the world about it.

But how?

“…creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”

Marketing (/ˈmɑːkɪtɪŋ/)

There are many different kinds of marketing methods…

You can pay for marketing…

You can pay for marketing… …or you can create it.

Blogging

No matter how you do your marketing, the goal is the same: To create awareness about your brand and product.

•  Good marketing attracts new customers to your business.

•  Great marketing makes them lifelong customers and advocates.

To do great marketing, understand who your audience is, know where they consume information, and communicate with them in a personalized way.

Thank You!