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@danaditomaso@ danaditomaso
UNDERSTANDING WEB ANALYTICS
DANA DITOMASO
@danaditomaso
You’re using Google Analytics, right?
@danaditomaso@danaditomaso
What are your goals?
@danaditomaso
Online sales?People visiting your store?
Filling out a form?Joining your newsletter?
@danaditomaso
Always relate back to a business goal.
@danaditomaso
Page views do not pay the bills.
@danaditomaso@danaditomaso
Step 1:Set up your goals (or
revenue) in Google Analytics
@danaditomaso
Read this:support.google.com/
analytics/answer/1032415
@danaditomaso@danaditomaso
Step 2:Add a dashboard in
Google Analytics
@danaditomaso
Get the dashboard here:
kickpoint.ca/localu
@danaditomaso
Sample dashboard (revenue)
@danaditomaso
GOOD BAD
@danaditomaso@danaditomaso
Step 3:Create Google Analytics alerts
@danaditomaso
Organic Traffic Drops 20%
@danaditomaso
Organic Traffic Increases 20%
@danaditomaso
Page Load Time Increases 30%
@danaditomaso
OTHER ALERT IDEAS
• Zero sessions
• No goal completions
• No revenue
• Increase/decrease in social sessions
• Increase/decrease in referral sessions
• Increase/decrease in paid sessions
@danaditomaso@ danaditomaso
THANK YOU!
KICKPOINT.CA/LOCALU
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