Understanding the Consumer Journey Through Analytics

Understanding the Consumer Journey Through Analytics

Beauty is a perceptual experience.

Don't become a mere recorder of facts, but try to penetrate the mystery of their origin.

Know thy consumer.

The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and is dramatically transforming the way we live and work.

We can describe the consumer journey.

We can describe and predict the consumer journey.

We can describe, predict, and prescribe the consumer journey.

Cognitive analytics can be a powerful way to bridge the gap between the intent of big data and the reality of practical decision making.

Simulating 1 second of human brain activity takes 82,944 processors.

Information is the oil of the 21st century, and analytics is the combustion engine.

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Intuition is a very powerful thing, more powerful than intellect, in my opinion. That’s had a big impact on my work.

Thank you.