#UKHUG 2016: Inbound Growth, Marketing that Ignites Sales - BabelQuest

Inbound Growth Marketing that ignites sales

Whyalign?

www.stateofinbound.com

Marketing and Sales alignment checklist

ü  Definethecommonlanguageü  Setgoalsonquan6tyandvalueü  Agreeonqualifica6oncriteriaü  Automatetheprocessasmuchaspossibleforspeedü  Providecontextfortheconnec6onü  Askques6ons,don’tpitchü  Createmul6pleconnec6onaDemptsü  Definetheoutcomes–advance,nurture,disqualify(withwhy)ü  Review,learn,improve,repeat.Marke6ngandSalesmustworktogethertosolvethechallengeforthebuyer!

Parting thought…

The new reality is that we as buyers are in control. To the buyer, the buying experience is what differentiates us from our competitors. We must now see marketing and sales as services we provide to our future customers.

Whathappenswhenyougetitright?

hDps://www.babelquest.co.uk/blog/integra6ng-inbound-marke6ng-and-sales-boosts-growth-for-it-innovators-lan3