Twitter Campaign - Retail Client

LAXMI TERE ANGAN KI

First year

#LaxmiTereAnganKi Twitter#LaxmiTereAnganKi Contest

Grand Housie on twitter:

• Release 5 numbers, lucky number every hour. • User has to check if all the 5 numbers are present in his housie ticket

(Mobile Number).• Users who have all the 5 numbers & register first on our app gets Gift

vouchers

Special bonus rounds for lucky numbers:

The idea:

Play E-Housie with Inorbit & welcome Laxmi in your angan this Diwali

#LaxmiTereAnganKi#LaxmiTereAnganKi Contest

Lucky Numbers Announced on twitter one by one

#LaxmiTereAnganKi Twitter#LaxmiTereAnganKi Contest

Contests Promoted on Facebook

#LaxmiTereAnganKiGreat Response from Followers

#LaxmiTereAnganKi TwitterGreat Response from Followers

#LaxmiTereAnganKi Twitter

Contest Trended TOP on Twitter at India Level

Campaign Reached More than 8,00,000 twitter users

#LaxmiTereAnganKi TwitterContest Trended TOP on Twitter at India Level

Second Year

Pre- Production: Complete Analysis of @Inorbitmall followers by location

*A total of 5300 twitter followers were manually analyzed for tweet quality, follower count, Inorbit brand affinity & Influence [capability to add to the tweet velocity]

*participants & winners of previous contests were marked as ‘high affinity’ individuals

Pre Production: We sent DMs to our last year’s #LakshmiTereAanganKi contest winners to announce the contest.

Pre- Production: We also reached out to select followers through ‘Direct Message’

We Sent them the contest creative to tweet.

Pre- Production:

Launch: Our Fans took over the announcement of the contest!

A fan’s tweet, announcing the contest, tagging @Inorbitmall.

Launch: It worked! A fan’s tweet announcing the contest got 2,300+ retweets

Launch: Inorbit fans tagged & invited their friends to participate in the contest

Launch : We tweeted before the contest began to build up the excitement.

Launch: As word spread, We got new followers..

LakshmiTereAanganKi: and it begins, within hours, It started raining Retweets and Favorites (to our tweets)…

Mid way, we keep tweeting and asked participants to download our appand join us on Facebook

Participants actively responded to all our tweets

Participants actively responded to all our tweets …

Participants successfully completed the contest…

and sent us pics…

Participants loved what they saw and told us so..

Result : #LakshmiTereAanganKi trends (Day 1)

Result : #LakshmiTereAanganKi trends (Day 2)

Result