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Connecting Great People with Great People To Do Great Things
ChangeEvangelist
Brian Fanzo
Pager Wearing Millennial
2.3 billion active
social media users
Social media users have risen by
176 million in the last year
1 million new active mobile social
users are added every day
*Brandwatch
We Are Living In A MOBILE NOW World!
The average
consumer under 35
years old checks their
device 58+ times a
day!
The Consumer is no longer dumb!
82% of shoppers say
they consult their
phones on purchases
they're about to make
in a store.
Where, When & How They Want it!
Personalization
Subscription Model
Sharing Economy
On- Demand
Snapchat Attention Span
A MILLENNIAL MINDSET
Community is the future of business
Future of innovation is collaboration
Future of Marketing is social good
80% of global consumers agree that business must play arole in addressing societal issues.
56% of Millennials select where to workbased on brands purpose!
Empower Your Brands Greatest Asset
Show U CareBefore they know
they want you to care!
Engage Where Your Communityis Today,and Listen For Where They'll BeTomorrow!
Define Success First!
Twitter = Community Growth, BrandAwareness, Real-Time Conversations
Facebook = Connect, Nuture & Educate yourexisting audience
YouTube = Solve Problems, Convey ThoughtLeadership, Document & Celebrate Success
What doesn't work!Throwing Technology at people problems
Believing customers & employees aren't digital
Treating social media as a checkbox
Believing customers & employees aren't digital
I Don't Know > I Don't Care
78 percent of people who
complain to a brand via
Twitter expect a response
within an hour
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