Trend #1 Data-driven Communications Digital in 2014 -Waggener Edstrom Studio D Asia

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2014 Digital Trend # 1 Data Rocks the Socks Off Communications 2014 will be the year when communications and public relations truly come of age as data-endorsed disciplines. It will be the year in which the application of performance-based analytics and data as a science to mine real-time, predictive insights that will fuel content development and brand storytelling. Brand communications, shaped by data and insight, will sit at the table alongside the art of brand storytelling - across media platforms. - Zaheer Nooruddin / Waggener Edstrom Studio D Asia-Pacific

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WE STUDIO D APAC

12014 DIGITAL TREND #1

DATA ROCKS THE SOCKS OFF COMMS.2014 will be the year when communications and public relations truly come of age as data-endorsed disciplines. It will be the year in which the application of performance-based analytics and data to mine real-time, predictive insights fuel content development and brand storytelling. Brand communications, shaped by data and insight, will sit at the table alongside the art of brand storytelling – across platforms.

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