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WRITE ABOUT TOPICS YOU LOVE
• What’s unique about you/your organisa3on? Write about that!
• Carve out your niche to stand out from other blogs.
• Write in an unique voice-‐ personal is always best.
RELATE TO YOUR AUDIENCE
• Know the needs of your audience-‐ what do they like? What content has the most
engagement? • TOP TIP: undertake research through a simple
survey, use social media and u3lise your analy3cs.
• Where else do your readers visit? Look at what they offer and how you can improve on
it.
CREATE UNIQUE CONTENT • Create content that is unique for you and your organisa3on.
• Create content with a view to encourage discussion.
• TOP TIP: Write with SEO in mind (e.g. headlines, tags,) and use Google Plus to aid this technique.
• U3lise video, podcasts, infographics.
HAVE AN EDITORIAL CALENDAR
• Plan your content-‐ I plan monthly and review content on a weekly basis.
• TOP TIP: Find a schedule that’s right for your organisa3on-‐ e.g. weekly/monthly/six weeks.
• Decide how oSen you will post a week/month-‐ be consistent.
• Take advantage of trends/ awareness days.
ENGAGEMENT • Commit to real interac3on and engagement!
• A genuine digital rela3onship will strengthen your brand.
• TOP TIP: Respond to every tweet and comment and make it personal.
• Follow back those who follow you, RT those who share your tweets etc.
THINK SOCIAL
• Tailor your content for each of your social media plaWorms.
• TOP TIP: I post different content on each of my plaWorms-‐ behind the scenes photos on Facebook and Instagram, repins from the blog on Pinterest.
• Be social at popular 3mes when usage is highest.
PARTNERSHIPS
• Consider working with other organisa3ons, bloggers and brands to create content.
• Help to make your content stand out, and provide a unique voice.
• TOP TIP: Work out a schedule of guest posts in advance, use themes.
LOOK TO THE FUTURE • Con3nuously look to how you can improve.
• Regular research into your compe3tors-‐ what are they doing differently and how can I match/beat this?
• Look to other mediums to spread and strengthen your brand-‐ e.g. write an e-‐book, email marke3ng, video.
• Be innova3ve!
RECAP
• Be niche • Know your audience • Unique content • Editorial calendar • Engagement • Stand out on social • Work with others • Be innova3ve!
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