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TOP TEN WAYS TO USE Pinterest FOR BUSINESS
SET A STRATEGY
Pin strategically by considering your objectivesbefore you begin. Are you trying to: drivetraffic to your website, boost your brandawareness, increase your sales, expandcustomers engagement?
Pick images and offers accordingly.
PROMOTE OTHERS
Build your brand by engaging with thecommunity via repining, commenting on andliking other pins. You can also tag@ anotherpinner you are following in one of your pindescriptions.
WATCH YOUR PERCENTAGES
Create inviting boards by making 40 percent ofyour pins motivational and inspiring, 40%instructional & educational and only 20%about your brand- including profiles, specialsand contests.
BE PIN FRIENDLY
Install the Pin It Button on your website and giveevery page and blog post a featured image thatcan be pinned automatically. In addition, put a“Follow me on Pinterest” button on your homepage.
ESTABLISH YOUR EXPERTISE
Craft keyword- rich pin and board titles anddescription to boost your Google ranking andbe found for your expertise. Use hashtags tohighlight key words and phrases yourcustomers search for.
CROSS PROMOTE
Connect with your other social media bycreating a Pinterest tab on Facebook, tweetingyour pins, and embedding pins in your blogposts.
PAY ATTENTION TO
PIN PLACEMENT
Place your most important pins near themiddle of the top or second row of theboard. Research shows that pins placedfront and center receive the highestpercentage of viewers.
GIVE STUFF AWAY
Drive traffic to your website by offering freeitems such as e-books, podcasts and whitepaper’s to a pin’s description. According toPinerly, the pins that have a call to action see an80% increase in engagement.
KNOW YOUR NUMBERS
Verify your website in the settings page to get access to the Pinterest Web Analytics feature. The info will help you see which of your pinning efforts are paying off and shape your future strategy.
GO MULTIMEDIA
Make your boards more interactive by sharingvideos, screencasts and podcasts. Goodmultimedia pins include: tutorials, productdemos, behind-the-scene tours and excerptsfrom presentations and webinars.
THANK YOU
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